O impacto da capacidade inventiva, capacidade de dessorção e capacidade de absorção sobre a performance de projeto
DOI:
https://doi.org/10.5585/2025.28120Palavras-chave:
performance de projeto, capacidade inventiva, capacidade de dessorção, inovação aberta de saída, capacidade de absorção, indústria automobilísticaResumo
O estudo da Inovação Aberta (IA) pode ser dividido em dois fluxos principais, denominados de entrada (inbound) e saída (outbound) de conhecimento, sendo percebido na literatura um desequilíbrio entre os dois temas, verificando-se pouca quantidade de publicações que tratem do fluxo de saída. O fluxo de saída de conhecimento pode ser estudado a partir de duas capacidades organizacionais, denominadas de capacidade inventiva e de dessorção. Essas duas capacidades têm por finalidade alcançar o cliente externo, sendo a primeira baseada em novos conhecimentos, e a segunda baseada em conhecimentos já consolidados pela organização. Nesse contexto, este estudo tem por objetivo analisar os impactos das capacidades inventiva e de dessorção da IA de saída em relação à performance técnica e de mercado de projeto, e também verificar o papel moderador que a capacidade de absorção (ACAP) impõe nesta relação. Este estudo é realizado no setor automobilístico, contando com a participação de 126 projetos de diferentes empresas e utiliza o método PLS-SEM para analisar o modelo de pesquisa. Os resultados apontam que enquanto a capacidade dessorção atua positivamente tanto na performance técnica quanto de mercado, a capacidade inventiva apresenta relação positiva somente com o desempenho de mercado, mostrando-se negativa em relação ao desenvolvimento técnico do projeto. Os resultados também mostram que a ACAP modera as interações positivas entre IA de saída e a performance de projeto.
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