Desafios da Comunicação Digital em equipes ágeis: uma proposta de Framework
DOI:
https://doi.org/10.5585/2025.28572Palavras-chave:
comunicação digital, equipes ágeis, trabalho remoto, trabalho híbrido, arranjos de trabalho flexíveis, colaboração virtualResumo
O estudo analisa o impacto da comunicação digital em equipes ágeis remotas ou híbridas, identificando desafios e oportunidades ao substituir a comunicação presencial pela digital. Propõe soluções práticas para melhorar a colaboração. Utilizando uma abordagem qualitativa, foram realizadas 15 entrevistas semiestruturadas com profissionais de TI, cujos dados foram transcritos automaticamente pelo software Transkriptor e analisados por meio de análise de conteúdo baseada em Bardin, com apoio do software Atlas.ti (versão 24) para codificação temática e identificação de padrões. Os resultados apontam preferência por modelos híbridos e boa adaptação, mas destacam sete desafios: avaliação de criticidade, alinhamentos, disponibilidade, desumanização, improvisação, limitações tecnológicas e desafios gerenciais. A pesquisa contribui academicamente ao explorar "ocultação digital" e a importância de uma "cultura de disponibilidade", além de propor o Digital Communication Challenge Framework (DCCF) para enfrentar esses desafios, melhorando gestão e colaboração.
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