Desafios da Comunicação Digital em equipes ágeis: uma proposta de Framework

Autores

DOI:

https://doi.org/10.5585/2025.28572

Palavras-chave:

comunicação digital, equipes ágeis, trabalho remoto, trabalho híbrido, arranjos de trabalho flexíveis, colaboração virtual

Resumo

O estudo analisa o impacto da comunicação digital em equipes ágeis remotas ou híbridas, identificando desafios e oportunidades ao substituir a comunicação presencial pela digital. Propõe soluções práticas para melhorar a colaboração. Utilizando uma abordagem qualitativa, foram realizadas 15 entrevistas semiestruturadas com profissionais de TI, cujos dados foram transcritos automaticamente pelo software Transkriptor e analisados por meio de análise de conteúdo baseada em Bardin, com apoio do software Atlas.ti (versão 24) para codificação temática e identificação de padrões. Os resultados apontam preferência por modelos híbridos e boa adaptação, mas destacam sete desafios: avaliação de criticidade, alinhamentos, disponibilidade, desumanização, improvisação, limitações tecnológicas e desafios gerenciais. A pesquisa contribui academicamente ao explorar "ocultação digital" e a importância de uma "cultura de disponibilidade", além de propor o Digital Communication Challenge Framework (DCCF) para enfrentar esses desafios, melhorando gestão e colaboração.

Biografia do Autor

Marco Antônio Faé Simas, PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul, Brasil

Gerente de Tecnologia da Informação na FAURGS (Fundação de Apoio da Universidade Federal do Rio Grande do Sul) desde 2010. Mestre em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul (2023). Doutorando em Administração na mesma instituição, com previsão de conclusão em 2027. Áreas de interesse: Trabalho remoto, gerência de projetos, comunicação digital.

Marcirio Silveira Chaves, PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul, Brasil

Marcirio Chaves é pós-doutor em Gestão pelo Instituto Superior de Economia e Gestão (ISEG) da Universidade de Lisboa (UL), Portugal. Possui também o título de Doutor (com distinção e louvor) em Informática pela UL, um Mestrado em Ciência da Computação pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) e uma Graduação em Informática pela Universidade do Vale do Rio dos Sinos (UNISINOS), Brasil. Atualmente, é Professor Associado do Programa de Pós-Graduação em Administração da PUCRS, onde lidera o grupo de pesquisa Gestão de Projetos e Tecnologia da Informação - MProTech.

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2025-06-25

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Simas, M. A. F., & Chaves, M. S. (2025). Desafios da Comunicação Digital em equipes ágeis: uma proposta de Framework. Revista De Gestão E Projetos, 16(2), 340–372. https://doi.org/10.5585/2025.28572

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