Evaluation of factors affecting the intention to use business intelligence with the Fuzzy DEMATEL method

Mehmet Fatih Burak

doi:10.5585/2026.29466

Autores

Mehmet Fatih Burak Beykent University, Institute of Graduate Studies, İstanbul, Türkiye https://orcid.org/0000-0002-9187-6491

DOI:

https://doi.org/10.5585/2026.29466

Palavras-chave:

inteligência de negócios, tecnologia da informação, intenção de uso, tomada de decisão, Fuzzy DEMATEL

Resumo

Considerando seu uso cada vez mais disseminado em instituições e seus possíveis efeitos, pode-se perceber a importância da inteligência de negócios. Este estudo foi conduzido para examinar os fatores que influenciam a intenção de usar inteligência de negócios, utilizando o método Fuzzy Decision Making Experiment and Evaluation Laboratory (DEMATEL), que não foi previamente examinado na literatura. Para esse fim, 9 especialistas foram solicitados a avaliar 17 critérios, determinados a partir de estudos na literatura, utilizando uma estrutura de avaliação semântica de cinco níveis. Os fatores que influenciam a intenção de usar inteligência de negócios, suas identidades e seus pesos foram determinados. Entende-se que aqueles cuja identidade é determinada como causa incluem expectativa de desempenho, utilidade percebida, facilidade de uso percebida, consciência de inovação, curiosidade, vantagem relativa, compatibilidade, observabilidade, valor percebido e risco percebido. Determinou-se que aqueles cuja identidade é determinada como efeito incluem expectativa de esforço, influência social, complexidade, demonstrabilidade de resultados, autoeficácia, condição facilitadora e confiança. Entende-se que os fatores que afetam a intenção de uso de inteligência de negócios têm diferentes níveis de peso, diferentes identidades e relações de causa e efeito neste estudo. Acredita-se que este estudo fornecerá informações úteis para pesquisadores e profissionais sobre os fatores importantes que podem ajudar a criar um ambiente no qual o benefício ideal da inteligência de negócios possa ser alcançado, juntamente com seus pesos relativos.

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Biografia do Autor

Mehmet Fatih Burak, Beykent University, Institute of Graduate Studies, İstanbul, Türkiye

Mehmet Fatih Burak holds a PhD in Business Administration from Istanbul Beykent University, Türkiye. His research interests include strategic management, management information systems, innovation, electronic business, organisational development and sustainability.

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