Modelos de negócios educacionais: uma revisão sistemática de literatura

Gwendole Ramos Duarte, Ariel Behr

Resumo


O avanço de tecnologias viabiliza novas possibilidades de modelos de negócios, gerando impacto também no contexto educacional. Por meio de uma abordagem descritiva e qualitativa, este estudo traz uma análise de conteúdo da literatura existente sobre Modelos de Negócios Educacionais, com o objetivo de apresentar uma revisão sistemática de literatura sobre Modelos de Negócios Educacionais. Os resultados apontaram o ano de 2004 como o início da discussão acadêmica sobre o assunto, além disso foram encontrados 16 conceitos de modelos de negócios educacionais presentes na literatura e duas estruturas com elementos genéricos aplicáveis à educação – uma para universidades do futuro e outra para e-Education. Instituições de ensino superior demonstraram ser os principais alvos relacionados a temática. As delimitações da pesquisa foram os resultados encontrados nas bases de dados por meio dos termos de busca e o fato da utilização apenas dos artigos de periódicos para análises mais aprofundadas e, portanto, faz-se necessário o estudo e aprofundamento de outros termos conceituados nesta pesquisa, bem como a discussão da agenda de debate proposta.


Palavras-chave


Modelo de Negócios Educacional; Revisão de Literatura; Instituições Educacionais

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Referências


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DOI: https://doi.org/10.5585/gep.v9i3.10960

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Direitos autorais 2018 Gwendole Ramos Duarte, Ariel Behr



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