Uso Corporativo do Big Data: Uma Revisão de Literatura

Marcio Silveira, Carla Bonato Marcolin, Henrique Mello Rodrigues Freitas

Resumo


O Big Data é um advento tecnológico de processamento de grandes volumes de dados que vem ganhando notoriedade por conta de oportunidades e desafios em torno de sua utilidade no apoio aos negócios. Diante disso, este artigo procura, através de uma revisão sistemática da literatura, identificar como estão ligados o Big Data e o mundo corporativo. Para isso, são investigados 439 artigos, em termos de tipo de publicação, evolução anual da produção, principais autores e instituições. Como resultado foi identificado que existe um crescente interesse pelo tema Big Data ligado aos negócios, tanto nas produções ligadas às instituições científicas, quanto àquelas ligadas às empresas. Também foram observadas ligações do tema a uma gama de negócios bastante ampla, do marketing à saúde, ou do transporte público à educação, sempre ligados à uma melhor tomada de decisão.


Palavras-chave


Big Data, Negócios, Tecnologia da Informação.

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Referências


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DOI: https://doi.org/10.5585/gep.v6i3.369

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Direitos autorais 2016 Marcio Silveira, Carla Bonato Marcolin, Henrique Freitas

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