The Competitiveness of the Brazilian Telecommunications Sector

Cristiana Fernandes De Muylder, Jefferson Lopes La Falce, Maxwell Domiciano Rodrigues

Abstract


Objective: The objective of this study is to analyze the competitiveness and performance of the Brazilian telecommunications sector in the run up to the privatization process ended in 2013.

Method: This research used secondary data relating to the Brazilian telecommunications sector from 1998 to 2013, in order to analyze the sector's competitiveness indicators and is based on the study by Ferraz et al. (1997) also checked by De Muylder (2004), in which results were grouped in groups of business, structural and systemic factors.

Originality / Relevance: Explain indicators can support strategies and suggest new directions for the industry as a whole is very relevant since applied studies on performance and competitiveness of economic sectors assists in the conduct of public and sectoral policies (Sousa, Vasconcellos, 2000; De Muylder, 2004; Cardoso, 2012; Silva, 2007, Silva et al.,2016; Magro, Silva e Klann, 2017).

Results: The changes observed over the years studied allowed to verify that the current characteristics of the sector and companies boosted the changes that continue to take place, although may already be evident that this is a sector with a range of differentiated service benefits to increase the value of companies to the number of competitors.

Theoretical/ Methodological contributions: The discussion of competitiveness and performance indicators from empirical model, focusing on the expansion and market share is a theoretical contribution that was indicated by Fajnzylber (1988) primarily to include the social factor and concepts such as efficiency and effectiveness, price and quality (Coutinho, Ferraz, 1994).


Keywords


Telecommunications Sector. Competitiveness. Strategy. Innovation. Performance.



DOI: https://doi.org/10.5585/ijsm.v17i4.2619

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