An analogy between management and war strategies

Adir Molinari Junior

Abstract


It is said that business and economic warfare are both complex and dynamic subjects that are shaped by defined established principles, which ask for practical and well-structured methods in order to reach positive results and success from them. The aim of this article is to outline na analogical reflection on the two subjects above, by means of articulating discussions strategies that were adopted to not only hit the rival companies but also search for competitive advantages in the business market.


Keywords


war; business; enterprises practices;strategy



DOI: https://doi.org/10.5585/ijsm.v1i1.12

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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