Avatar: An Assessment of the Fundamental Aspects of Outsourcing in an Observational Study

Diego de Queiroz Machado, Carlos Alberto dos Santos Bezerra


Among the several existing organizational strategies, outsourcing has achieved increasing prominence in the business field, where it is already considered to be notably generalized, requiring a continuous review of its fundamental aspects. Therefore, this study aspires to present, through an observational study, an analysis of the outsourcing strategy from Avatar, the motion picture. The choice of research was driven by the relationship between two organizations constituting the background of the narrative: RDA and the Avatar Program. Data was analyzed to identify elements either described by the theory or diverging from it. Finally, it was concluded that the entire outsourcing process should take into account critical success factors, such as: organizational culture or the difference in perception of business between all involved companies.


Avatar; Observational Study; Outsourcing; Social Representations; Strategy.

DOI: https://doi.org/10.5585/ijsm.v9i3.1684


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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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