Business Strategies: The Case of the Network Angeloni

Nério Amboni, Sílvio Lummetrz Silva, Rui Otávio Bernardes de Andrade


This research has the problem "What facts / changes enabled the understanding of strategic behavior of the Angeloni Network in the period 1983 to 2006?" The research perspective is exploratory, descriptive, and evaluative. The historical method of interpretation was a way to research the case study of the historical and organizational type. The techniques of data collection included: a literature review, document analysis, interviews, and observation. The results showed that: a) the dominant strategy in the Network Angeloni was competition with a focus on differentiation, b) the leader's vision was instrumental in developing the expansion and growth, c) the creation of value was recognized and perceived by the customers; d) the procedures used to reach the overall strategy was fragmented, revolutionary, and intuitive, with the strategic definitions of Angeloni Network; e) the bet was essential for the logistics competitive strategy focused on differentiation, as well as financial controls and trade agreements with suppliers, leading the company to align costs and benefits before deploying the strategies.


Strategy; Focus; Differentiation; Changes.



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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
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