A Company's Internal Potential to Implement a Strategy to Acquire a Competitive Advantage: Action-Research Within a Mexican Company
Http://Dx.Doi.Org/10.5585/Riae.V9i2.1657

Víctor Gabriel Sánchez Trejo, Brenda Marcela Briones Rodríguez

Abstract


The small business in Mexico made an important contribution to the economic and social development of the country. Nevertheless, they present constant difficulties to reach a global and durable performance due to its specific characteristics. The generation of an internal development constitutes an alternative to compete with enterprises of the same size and with big companies in an external environment increasingly competitively and unstably.

This article presents an intervention-research in a medium company where the socioeconomic theory was applied and developed dynamical strategic capacities having a direct impact in the organizational and social performance of the company.

Keywords


Small and medium enterprises; Strategy.



DOI: https://doi.org/10.5585/ijsm.v9i2.1657

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