The Strategy Formulation Process in the "Leite" Restaurant: A Study Between 1882 and 2009
Http://Dx.Doi.Org/10.5585/Riae.V9i2.1664

Ana Rita de Melo Oliveira, Eduardo de Aquino Lucena, Yákara Vasconcelos Pereira Leite, Viviane Santos Salazar

Abstract


The goal prompting this research was to investigate how the process of strategy formulation occurred in the "Leite" Restaurant between the years of 1882 and 2009. To do so, we used a theoretical approach for the strategy formulation process. We sought to discover the respondents' perspectives; hence, a qualitative case study was developed and identified eight key events and phases, having observed that the strategy formulation process occurred primarily through an entrepreneurial perspective with the use of deliberated strategies. Furthermore, despite the long period of existence, the company has adopted an entrepreneurial approach throughout its entire history.


Keywords


Strategy formulation process; Restaurants; Leite Restaurant.



DOI: https://doi.org/10.5585/ijsm.v9i2.1664

Refbacks

  • There are currently no refbacks.


Copyright (c) 2010 Iberoamerican Journal of Strategic Management

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756
https://periodicos.uninove.br/index.php?journal=riae

Copyright © 2020 Iberoamerican Journal of Strategic Management (IJSM) All rights reserved.
Revista Ibero-Americana de Estratégia (RIAE) ©2020 Todos os direitos reservados.