Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad

Helder de Souza Aguiar, Flavia Luciane Consoni, Roberto Carlos Bernardes

Abstract


This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.

Keywords


Franchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.



DOI: https://doi.org/10.5585/ijsm.v13i1.1985

Refbacks

  • There are currently no refbacks.


Copyright (c) 2014 Iberoamerican Journal of Strategic Management

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756
https://periodicos.uninove.br/index.php?journal=riae

Copyright © 2020 Iberoamerican Journal of Strategic Management (IJSM) All rights reserved.
Revista Ibero-Americana de Estratégia (RIAE) ©2020 Todos os direitos reservados.