Effectuation and entrepreneurship facing crises: a review

Fabiano Serra Bosatto, Edmilson Lima


Objective: To synthesize empirical research results about effectuation responses to crises with the intention of offering results that are already potentially useful for new research and the practice of entrepreneurs.

Methodology/approach: With a systematic literature review (SLR), publications on the subject were mapped, highlighting mainly their contributions, but also registering their research methods, their foundations and the types of crises studied. The treated articles come from the Scopus and Web of Science article databases.

Originality/value: Applying a thematic focus that was not yet used before, but that is necessary, the study contributes for the understanding of the entrepreneurial behavior supported on effectuation in crisis contexts.

Main results: The SLR identified 14 articles dealing with three types of crises (financial, regarding health and natural crises) responded using effectuation indicating a tendency to the growth of the number of publications about the focused subject. Research needs and paths were characterized to be exploited in new researches.

Theoretical/methodological contributions: Central contributions are the description of relations between the effectual principals (bird in hand, affordable loss, crazy quilt, lemonade, and pilot in the plane) and effectuation use in response to three types of crises and the synthetic characterization of relevant publications about the focused subject, which constitutes a facilitator for more researchers interested in the same subject.

Social/management contributions: Social actors and managers can use the contents of this article to better understand how the response to crises using effectuation is being carried out in real situations studied in the identified articles of the SLR. This way, their repertoire of useful knowledge to more successfully act in entrepreneurship in the face of crises will be broader. 


entrepreneurship; effectuation; crisis


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DOI: https://doi.org/10.5585/2023.24243


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