Eroğlu, Ilgım. “EFFECTS OF INNOVATION TYPES ON PRODUCT IDENTITIES: DOES RADICAL INNOVATION LEAD TO A MORE INTEGRATED PRODUCT IDENTITY?”. International Journal of Innovation 7, no. 2 (April 4, 2019): 252–272. Accessed June 16, 2025. https://periodicos.uninove.br/innovation/article/view/16492.