O impacto da Governança Corporativa na experiência do funcionário durante o processo de transformação digital em um grupo varejista - Um estudo de caso
DOI:
https://doi.org/10.5585/2025.28074Palavras-chave:
experiência do funcionário, governança corporativa, transformação digital, framework COBITResumo
Investigar o impacto da governança corporativa na experiência dos funcionários durante o processo de transformação digital, com foco em estratégias para gerir a resistência à mudança faz-se essencial devido aos desafios impostos pela transformação digital nas empresas. Fatores como a resistência dos funcionários e a necessidade de os gestores coordenarem eficazmente a transformação demandam a visita aos princípios de governança corporativa da organização empresarial. O estudo utiliza uma abordagem qualitativa, combinando a revisão da literatura com a análise de um estudo de caso em uma organização empresarial. Os dados foram coletados através de um levantamento de artigos científicos, uma entrevista com o gestor da área de RH-Tech da empresa e uma imersão observacional no centro de treinamento da empresa. Os resultados evidenciam a necessidade de uma estrutura de governança, como o framework Control Objectives for Information and Related Technology (COBIT), para orientar a gestão da tecnologia da informação e garantir o alinhamento com os objetivos de negócio, otimizando investimentos em Tecnologia da Informação (TI) e promovendo uma experiência positiva para os funcionários. O estudo destaca a importância da governança corporativa na criação de um ambiente de trabalho positivo, com práticas de gestão que promovam a satisfação e o bem-estar dos colaboradores, impulsionando o sucesso da transformação digital. Como limitação, o estudo de caso único pode restringir a generalização dos resultados para outros contextos. Sugere-se, para futuras pesquisas, avaliar a eficácia do modelo de intervenção proposto em outros setores econômicos.
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