Sobrevivência competitiva de clusters de varejo: fatores preditivos
DOI:
https://doi.org/10.5585/remark.v21i2.19972Palavras-chave:
Clusters de Varejo, Aglomeração de Negócios, Políticas Públicas, Sobrevivência CompetitivaResumo
Objetivo: Inventário e reconhecimento de variáveis ou fatores associados à sobrevivência de clusters varejistas, na compreensão dos gestores de loja, como base para a avançar na compreensão do fenômeno, gestão das unidades de varejo, governança da rede constituída e adoção ou demanda de políticas públicas.
Método: Pesquisa qualitativa e quantitativa composta por levantamento exploratório e, posteriormente, avaliativo de 137 respondentes envolvendo variáveis relacionadas à sobrevivência do cluster varejista; o tratamento dos dados foi desenvolvido basicamente por meio de estatística descritiva e técnicas multivariadas de análise de dados.
Originalidade / Relevância: Investigação inédita de condicionantes da sobrevivência de clusters varejistas, cuja importância social e econômica em grandes centros urbanos, particularmente em países em desenvolvimento, segundo a literatura, a partir da posição de gestores de lojas instaladas nesses arranjos.
Resultados: Identificação de 4 construtos associados (correlacionados) à sobrevivência do cluster estudado: cooperação coletiva, segurança regional, conveniência de compra e concorrência positiva, sendo que os dois primeiros são preditores significantes do construto sobrevivência de clusters varejistas.
Contribuições teóricas / metodológicas: Construção de variáveis e construtos associados à sobrevivência de clusters varejistas, partindo-se da posição de gestores de lojas, com identificação de fatores correlacionados e preditores a essa, oferecendo uma perspectiva relevante na compreensão do fenômeno.
Contribuições sociais / práticas para a gestão: Indicação de variáveis e construtos como base para desenvolvimento de práticas de (i) gestão das unidades de varejo, (ii) governança da rede constituída e (iii) para a adoção ou demanda de políticas públicas
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