Relationship among competitive intelligence, innovation, and performance for global employees: validation of an empirical model

Cristiana F. De Muylder; Thais Martins Vicente; Marcelo Dias de Almeida; Jefferson Lopes La Falce; André Francisco Alcântara Fagundes

doi:10.5585/2025.27427

Autores

Cristiana F. De Muylder Universidade FUMEC, Programa de Doutorado e Mestrado em Administração, Belo Horizonte, MG, Brasil https://orcid.org/0000-0002-0813-0999
Thais Martins Vicente Universidade FUMEC, Belo Horizonte, MG, Brasil https://orcid.org/0009-0009-5146-3703
Marcelo Dias de Almeida Universidade Federal de Uberlândia, Uberlândia, MG, Brasil https://orcid.org/0000-0001-8111-9086
Jefferson Lopes La Falce Fundação Oswaldo Cruz, FIOCRUZ - EPSJV, São Paulo, SP, Brasil https://orcid.org/0000-0002-3293-2908
André Francisco Alcântara Fagundes Universidade Federal de Uberlândia, Uberlândia, MG, Brasil https://orcid.org/0000-0003-1177-4514

DOI:

https://doi.org/10.5585/2025.27427

Palavras-chave:

competitive intelligence, innovation, performance, global employees, empirical model

Resumo

Objective of the study: This research is designed to analyze the relationship between competitive intelligence, innovation, and performance in the perception of world workers, considering the significance of these three constructs and their connections.

Methodology/approach: This research was developed through a survey, with the application of a structured questionnaire applied to a primary database. In total, 508 valid responses were processed and analyzed using PLS-SEM model fitting approach.

Main results: The findings reveal a cyclical pattern: competitive intelligence significantly enhances innovation levels; higher innovation levels, in turn, lead to improved performance across two distinct dimensions, strategic growth and operational efficiency; and elevated performance levels subsequently reinforce competitive intelligence. The bifactorial structure of performance and the unidimensional structures of innovation and competitive intelligence provide a coherent measrement model aligned with employees’ perceptions.

Theoretical/methodological contributions: The study empirically validates and refines existing models, demonstrating that multidimensional constructs may operate more cohesively in practice. It advances theoretical understanding of the continuous feedback loop between competitive intelligence, innovation, and performance, while offering validated instruments for cross-sector assessment.

Practical implications: Organizations can leverage these insights to strategically align competitive intelligence and innovation initiatives with targeted performance outcomes, optimizing both growth and operational responsiveness. The results also offer a reliable framework for monitoring and improving organizational practices across diverse sectors.

Relevance/originality: Unlike prior studies focusing on single companies or sectors, this research integrates perceptions from professionals across multiple industries, providing novel evidence of how competitive intelligence and innovation jointly influence performance in a global context.

Downloads

Não há dados estatísticos.

Traduções deste artigo

Relação entre inteligência competitiva, inovação e desempenho de colaboradores globais: validação de um modelo empírico (Português (Brasil))

Biografia do Autor

Cristiana F. De Muylder, Universidade FUMEC, Programa de Doutorado e Mestrado em Administração, Belo Horizonte, MG, Brasil

Professora Titular da Universidade FUMEC/PDMA. Fundadora e coordenadora do grupo de pesquisa GEICE. Doutora em Economia Aplicada, Mestre em Economia Rural, MBA em Sistemas de Informação e Planejamento Estratégico e Bacharel em Ciência da Computação.

Thais Martins Vicente , Universidade FUMEC, Belo Horizonte, MG, Brasil

Mestre em Administração pela Universidade FUMEC. MBA em Gestão de Processos e Qualidade. Bacharel em Engenharia de Minas e Bacharel em Administração pela Universidade Federal de Ouro Preto (UFOP). É Diretora Executiva da ACELERA, empresa de soluções educacionais, liderando processos de design de serviços, qualidade e marketing.
Agradecimento à bolsa da FAPEMIG.

Marcelo Dias de Almeida, Universidade Federal de Uberlândia, Uberlândia, MG, Brasil

Bacharel em Administração pela Universidade Federal de Uberlândia e Mestre em Administração. Doutorando em Administração na Universidade Federal de Uberlândia. Professor efetivo do Instituto Federal do Triângulo Mineiro na área de Gestão.

Jefferson Lopes La Falce , Fundação Oswaldo Cruz, FIOCRUZ - EPSJV, São Paulo, SP, Brasil

Pesquisador da Fiocruz/RJ – EPSJV. Pesquisador do grupo de pesquisa GEICE. Doutor em Administração pela Universidade FUMEC e Mestre em Administração pela Faculdade Novos Horizontes. Bacharel em Administração pela Pontifícia Universidade Católica de Minas Gerais.

André Francisco Alcântara Fagundes , Universidade Federal de Uberlândia, Uberlândia, MG, Brasil

Professor da Faculdade de Gestão e Negócios (FAGEN) da Universidade Federal de Uberlândia (UFU). Doutor em Administração pela Universidade Federal de Minas Gerais (UFMG), com estágio doutoral na Lisbon School of Economics & Management (ISEG/ULisboa), Portugal. Mestre em Administração pela UFU, MBA em Marketing Estratégico pela FGV e Bacharel em Administração pela UFU.

Referências

Acharya, A., Singh, S. K., Pereira, V., & Singh, P. (2018). Big data, knowledge co-creation and decision making in fashion industry. International Journal of Information Management, 42(May), 90–101. https://doi.org/10.1016/j.ijinfomgt.2018.06.008

Afsar, B., Al-Ghazali, B. M., Cheema, S., & Javed, F. (2020). Cultural intelligence and innovative work behavior: the role of work engagement and interpersonal trust. European Journal of Innovation Management, 24(4), 1082–1109. https://doi.org/10.1108/EJIM-01-2020-0008

Albors-Garrigos, J., Igartua, J. I., & Peiro, A. (2018). Innovation management techniques and tools: Its impact on firm innovation performance. International Journal of Innovation Management, 22(6). https://doi.org/10.1142/S1363919618500512

Alcalde-Heras, H., Oleaga, M., & Sisti, E. (2023). The dynamics of regional collaborations on firms’ ability to innovate: a business innovation modes approach. Competitiveness Review, 33(4), 663–689. https://doi.org/10.1108/CR-06-2021-0082

Alcará, A. R., Tomaél, M. I., Di Chiara, I. G., & Lenzi, L. A. F. (2006). A Contribuição do Processo de Inteligência Competitiva para a Inovação nas Organizações. In Informação, conhecimento e inteligência organizacional. Marília, Fundepe. https://doi.org/10.36311/2006.978-85-98176-08-6.p155-176

Alsughayir, A. (2013). The Impact of Quality Practices on Productivity and Profitability in the Saudi Arabian Dried Date Industry. American Journal of Business and Management, 2(4), 340–346. https://doi.org/10.11634/216796061302465

Antonioli, D., & Della Torre, E. (2016). Innovation adoption and training activities in SMEs. International Journal of Human Resource Management, 27(3), 311–337. https://doi.org/10.1080/09585192.2015.1042901

Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66(June), 101635. https://doi.org/10.1016/j.techsoc.2021.101635

Azevedo, A. W., & Santana, J. A. (2014). Inteligência Competitiva No Cenário Da Web 2.0: Um Estudo Do Monitoramento Da Informação No Contexto Organizacional. Navus - Revista de Gestão e Tecnologia, 4(2), 105–114. https://doi.org/10.22279/navus.2014.v4n2.p105-114.191

Bacinello, E., Tontini, G., & Alberton, A. (2020). Influence of maturity on corporate social responsibility and sustainable innovation in business performance. Corporate Social Responsibility and Environmental Management, 27(2), 749–759. https://doi.org/10.1002/csr.1841

Bao, Y. (2020). Competitive intelligence and its impact on innovations in tourism industry of China: An empirical research. PLoS ONE, 15(7 July), 1–12. https://doi.org/10.1371/journal.pone.0236412

Bose, R. (2008). Competitive intelligence process and tools for intelligence analysis. Industrial Management and Data Systems, 108(4), 510–528. https://doi.org/10.1108/02635570810868362

Calof, J. (2017). Canadian competitive intelligence practices – a study of practicing strategic and competitive intelligence professionals Canadian members. Foresight, 19(6), 577–589. https://doi.org/10.1108/FS-07-2017-0024

Calof, J., & Swedass, N. (2020). On the relationship between competitive intelligence and innovation. Journal of Intelligence Studies in Business, 10(2), 32–43. https://doi.org/10.37380/jisib.v10i2.583

Choo, C. W. (2006). A organização do Conhecimento: Como as organízações usam a ínformação para criar significado, criar conhecimento e tomar decisões. São Paulo, Editora Senac São Paulo.

Corsatto, C. A., & Hoffmann, W. A. M. (2013). Gestão do Conhecimento e Inteligência competitiva: delineamento de estratégias de competitividade e inovação para pequenas empresas. Encontros Bibli: Revista Eletrônica de Biblioteconomia e Ciência Da Informação, 18(38), 19–36. https://doi.org/10.5007/1518-2924.2013v18n38p19

Crane, A. (2005). In the company of spies: When competitive intelligence gathering becomes industrial espionage. Business Horizons, 48(3), 233–240. https://doi.org/10.1016/j.bushor.2004.11.005

Czarniewski, S. (2015). Mechanisms for the Creation of Innovation in Contemporary Business and Economy. International Journal of Academic Research in Accounting, Finance and Management Sciences, 5(1), 33–38. https://doi.org/10.6007/ijarafms/v5-i1/1415

Dickel, D. G., & Moura, G. L. de. (2016). Organizational performance evaluation in intangible criteria: a model based on knowledge management and innovation management. RAI Revista de Administração e Inovação, 13(3), 211–220. https://doi.org/10.1016/j.rai.2016.06.005

DiStefano, C., & Morgan, G. B. (2014). A Comparison of Diagonal Weighted Least Squares Robust Estimation Techniques for Ordinal Data. Structural Equation Modeling, 21(3), 425–438. https://doi.org/10.1080/10705511.2014.915373

Dorin, M. (2018). Product and process innovation: a new perspective on the organizational development. Intenational Journal of Advanced Engineering and Managemen Research, 3(6), 132–138.

Dostie, B. (2013). Estimating the returns to firm-sponsored on-the-job and classroom training. Journal of Human Capital, 7(2), 161–189. https://doi.org/10.1086/671186

Dostie, B. (2018). The impact of training on Innovation. ILR Review, 71(1), 64–87. https://doi.org/10.1177/0019793917701116

du Toit, A. S. A. (2015). Competitive intelligence research: An investigation of trends in the literature. Journal of Intelligence Studies in Business, 5(2), 14–21. https://doi.org/10.37380/jisib.v5i2.127

Espasandín-Bustelo, F., Rufino-Rus, J. I., & Rodríguez-Serrano, M. Á. (2023). Innovation and performance in social economy enterprises: The mediating effect of legitimacy for customers. Journal of Business Research, 158(June 2022). https://doi.org/10.1016/j.jbusres.2022.113626

Etale, L. M., Bingilar, P. F., & Ifurueze, M. S. (2016). Market share and profitability relationship: a study of the Banking Sector in Nigeria. International Journal of Business, Economics and Management, 3(8), 103–112. https://doi.org/10.18488/journal.62/2016.3.8/62.8.103.112

Fernandes, B. H. R. (2006). Competências e desempenho organizacional: o que há além do Balanced Scorcard. São Paulo, Saraiva.

Ferrando, P. J., & Lorenzo-Seva, U. (2018). Assessing the Quality and Appropriateness of Factor Solutions and Factor Score Estimates in Exploratory Item Factor Analysis. Educational and Psychological Measurement, 78(5), 762–780. https://doi.org/10.1177/0013164417719308

Feser, D. (2023). Innovation intermediaries revised: a systematic literature review on innovation intermediaries’ role for knowledge sharing. In Review of Managerial Science (Vol. 17, Issue 5). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-022-00593-x

Fleisher, C., & Bensoussan, B. (2007). Business and competitive analysis: effective application of new and classic methods. New Jersey, Prentice Hall. https://doi.org/10.5860/choice.44-6925

García-Murillo, G., Novoa-Hernández, P., & Serrano Rodriǵuez, R. (2020). Technological acceptance of Moodle through latent variable modeling–a systematic mapping study. Interactive Learning Environments. https://doi.org/10.1080/10494820.2020.1857786

Gil, A. C. (2022). Como elaborar projetos de pesquisa (7a). São Paulo, Atlas.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks. In Sage.

Haseeb, M., Hussain, H. I., Ślusarczyk, B., & Jermsittiparsert, K. (2019). Industry 4.0: A solution towards technology challenges of sustainable business performance. Social Sciences, 8(5). https://doi.org/10.3390/socsci8050154

Hossain, M. S., Hussain, K., Kannan, S., & Kunju Raman Nair, S. K. (2022). Determinants of sustainable competitive advantage from resource-based view: implications for hotel industry. Journal of Hospitality and Tourism Insights, 5(1), 79–98. https://doi.org/10.1108/JHTI-08-2020-0152

Laverty, K. J. (2001). Market share, profits and business strategy. Management Decision, 39(8), 607–618. https://doi.org/10.1108/EUM0000000005860

Li, C. H. (2016). Confirmatory factor analysis with ordinal data: Comparing robust maximum likelihood and diagonally weighted least squares. Behavior Research Methods, 48(3), 936–949. https://doi.org/10.3758/s13428-015-0619-7

López-Robles, J. R., Otegi-Olaso, J. R., Porto-Gomez, I., Gamboa-Rosales, H., & Gamboa-Rosales, N. K. (2020). Understanding the intellectual structure and evolution of Competitive Intelligence: a bibliometric analysis from 1984 to 2017. Technology Analysis and Strategic Management, 32(5), 604–619. https://doi.org/10.1080/09537325.2019.1686136

Madureira, L., Popovič, A., & Castelli, M. (2023). Competitive Intelligence Maturity Models: Systematic Review, Unified Model and Implementation Frameworks. Journal of Intelligence Studies in Business, 13(1), 6–29. https://doi.org/10.37380/jisib.v13i1.988

Makanyeza, C., & Dzvuke, G. (2015). The influence of innovation on the performance of small and medium enterprises in Zimbabwe. Journal of African Business, 16(1–2), 198–214. https://doi.org/10.1080/15228916.2015.1061406

Maluleka, M. L., & Chummun, B. Z. (2023). Competitive intelligence and strategy implementation: Critical examination of present literature review. SA Journal of Information Management, 25(1), 1–12. https://doi.org/10.4102/sajim.v25i1.1610

Matte, J., Graebin, R. E., Da Luz, D. P., & Olea, P. M. (2016). Inovação de Marketing na perspectiva literária. V SINGEP. https://doi.org/10.54751/revistafoco.v16n11-048

Menezes, R. G. (2016). Inteligência competitiva, inovação e performance: proposta de modelo teórico. [doctoral dissertation]. FUMEC, Minas Gerais, Brasil.

Menezes, R. G. (2019). Reflexões sobre abordagem da inteligência competitiv em pesquisas nacionais. Brazilian Journal of Development, 5(1), 1547–1576.

Menezes, R. G., Muylder, C. F. De, & Falce, J. L. La. (2019). O papel da inteligência competitiva e do Marketing no desenvolvimento de produtos inovadores. In Administração, Empreendedorismo e Inovação (pp. 289–300). Ponta Grossa, Atena Editora. https://doi.org/10.22533/at.ed.14919080521

Miller, J. (2002). O Milênio da inteligência competitiva. Rio de Janeiro, Brochura.

Nemutanzhela, P. (2013). The Effect of Competitive Intelligence in Product & Service Innovation Using A Need Pull Modell. International Journal of Management & Information Technology, 3(2), 12–15. https://doi.org/10.24297/ijmit.v3i2.1362

Nunes, S., & Lopes, R. (2015). Firm Performance, Innovation Modes and Territorial Embeddedness. European Planning Studies, 23(9), 1796–1826. https://doi.org/10.1080/09654313.2015.1021666

Pekuri, A., HarriHaapasalo, H., & Herrala, M. (2011). Productivitiy and performance management - Managerial Parctice in The Construction Industry. International Journal of Performance Management, 1(December 2011), 29–58.

Richard, P. J., Devinney, T. M., Yip, G. S., & Johnson, G. (2009). Measuring organizational performance: Towards methodological best practice. Journal of Management, 35(3), 718–804. https://doi.org/10.1177/0149206308330560

Rodrigues, L. C., Rechziegel, W., Esteves, G., & Riscarolli, V. (2012). Inteligência competitiva como instrumento de inovação nos processos de negócio. Revista Gestão Organizacional, 5(2), 230–241.

Schumpeter, J. A. (1961). Capitalismo, Socialismo e Democracia. Rio de Janeiro, Fundo de Cultura. https://doi.org/10.2307/2549943

Tarapanoff, K. (2006). Inteligência, informação e conhecimento. In Ciência da Informação. Brasília, IBICT, UNESCO. https://doi.org/10.1590/s0100-19652007000100016

Tian, R. G., & Tobar, B. G. (2000). Challenges vs. opportunities: Competitive intelligence and global strategies. Journal of Database Marketing & Customer Strategy Management, 8(1), 49–59. https://doi.org/10.1057/palgrave.jdm.3240017

Tidd, J., & Bessant, J. (2015). Gestão da inovação. In Revista Brasileira de Linguística Aplicada (Vol. 5, Issue 1). Porto Alegre, Bookman. https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educati

Tsuchimoto, I., & Kajikawa, Y. (2022). Competitive intelligence practices in Japanese companies: multicase studies. Aslib Journal of Information Management, 74(4), 631–649. https://doi.org/10.1108/AJIM-05-2021-0133

Venkatraman, N., & Ramanujam, V. (1986). Measurement of Business Performance in Strategy Research: A Comparison of Approaches. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/amr.1986.4283976

Wu, Q., Yan, D., & Umair, M. (2023). Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs. Economic Analysis and Policy, 77, 1103–1114. https://doi.org/10.1016/j.eap.2022.11.024

Xie, X., Liu, X., & Chen, J. (2023). A meta-analysis of the relationship between collaborative innovation and innovation performance: The role of formal and informal institutions. Technovation, 124(February), 102740. https://doi.org/10.1016/j.technovation.2023.102740

Zen, A. C., Machado, B. D., López, A. I. J., Borges, M. C., & Menezes, D. C. de. (2017). Rota da Inovação: Uma Proposta de Metodologia de Gestão da Inovação. Revista de Administração Contemporânea, 21(6), 875–892. https://doi.org/10.1590/1982-7849rac2017170151