Morato, R. dos S. et al. 2017. The Loneliness in Ciber Culture and the Conscious Consumption Speech: A Study of the Campaign “#Usarbempegabem” by Vivo Company. ReMark - Revista Brasileira de Marketing. 16, 1 (Mar. 2017), 55–67. DOI:https://doi.org/10.5585/remark.v16i1.3311.