PORTO, Rafael Barreiros. Consumer-based brand equity: benchmarking the perceived performance of brands. ReMark - Revista Brasileira de Marketing, [S. l.], v. 18, n. 4, p. 51–74, 2019. DOI: 10.5585/remark.v18i4.16383. Disponível em: https://periodicos.uninove.br/remark/article/view/16383. Acesso em: 20 dez. 2024.