ROSENBERGER III, Philip J.; YUN, Jin Ho; RAHMAN, Mohammad M.; Köcher Sören; DE OLIVEIRA, Mauro José. Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil. ReMark - Revista Brasileira de Marketing, [S. l.], v. 18, n. 4, p. 116–136, 2019. DOI: 10.5585/remark.v18i4.16386. Disponível em: https://periodicos.uninove.br/remark/article/view/16386. Acesso em: 5 nov. 2024.