JALEES, Tariq; ALAM, Syed Hasnain; ZAMAN, Syed Imran; QABOOL, Sahar. Promotion strategies in consumer paradox towards word of mouth brand equity. ReMark - Revista Brasileira de Marketing, [S. l.], v. 22, n. 2, p. 702–733, 2023. DOI: 10.5585/remark.v22i2.20093. Disponível em: https://periodicos.uninove.br/remark/article/view/20093. Acesso em: 5 nov. 2024.