SEDOVIM, Victor Matheus Batista Nascimento; KORELO, Jose Carlos. Effects of Co-branding and hedonic motivation on attachment to MOBA characters. ReMark - Revista Brasileira de Marketing, [S. l.], v. 24, n. 2, p. e28484, 2025. DOI: 10.5585/2025.28484. Disponível em: https://periodicos.uninove.br/remark/article/view/28484. Acesso em: 14 ago. 2025.