ARAUJO, Clecio Falcão; CELLEGARO, Ana Rita Catelan; BREI, Vinicius Andrade. The Relationship between Purchase Guidance and the Type of Discount and its Effects on the Consumers’ Probability of Purchasing. ReMark - Revista Brasileira de Marketing, [S. l.], v. 16, n. 1, p. 16–27, 2017. DOI: 10.5585/remark.v16i1.3393. Disponível em: https://periodicos.uninove.br/remark/article/view/12163. Acesso em: 5 nov. 2024.