PORTO, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands. ReMark - Revista Brasileira de Marketing, [S. l.], v. 17, n. 2, p. 150–165, 2018. DOI: 10.5585/remark.v17i2.3547. Disponível em: https://periodicos.uninove.br/remark/article/view/12202. Acesso em: 17 jul. 2024.