HAIR JR., Joseph F.; HARRISON, Dana E.; RISHER, Jeffrey J. Marketing Research in the 21st Century: Opportunities and Challenges. ReMark - Revista Brasileira de Marketing, [S. l.], v. 17, n. 5, p. 666–699, 2018. DOI: 10.5585/bjm.v17i5.4173. Disponível em: https://periodicos.uninove.br/remark/article/view/12421. Acesso em: 2 jul. 2024.