SCHOEMAKER, Paul J.H.; DAY, George S. Strategic Actions in the Face of Uncertainty. ReMark - Revista Brasileira de Marketing, [S. l.], v. 17, n. 5, p. 700–729, 2018. DOI: 10.5585/bjm.v17i5.4178. Disponível em: https://periodicos.uninove.br/remark/article/view/12422. Acesso em: 31 ago. 2024.