VARGO, Stephen L. Marketing Relevance Through Market Theory. ReMark - Revista Brasileira de Marketing, [S. l.], v. 17, n. 5, p. 730–746, 2018. DOI: 10.5585/bjm.v17i5.4177. Disponível em: https://periodicos.uninove.br/remark/article/view/12423. Acesso em: 3 jul. 2024.