de Lima, Andréa de Albuquerque, and Paulo de Paula Baptista. “Impact of Congruence Between Self-Concept and Personality of Brand in the Intensity of Behavior Quality and Consumer Loyalty”. ReMark - Revista Brasileira De Marketing, vol. 12, no. 1, May 2013, pp. 73-96, doi:10.5585/remark.v12i1.2508.