The role of strategy and organizational structure in non-R&D innovation
DOI:
https://doi.org/10.5585/riae.v19i1.13888Keywords:
Non-R&D innovation, Organizational strategy, Organizational structure, Activities of non-R&D.Abstract
Objective: this article analyzes the relationship between strategy and organizational structure in the framework of non-R&D innovation.
Methodology: a systematic review of literature was carried out in which 64 articles from Scopus, Emerald and Proquest databases were identified.
Originality: this study evidences a group of characteristics of the organizations and its sorroundings that contribute to the appearance of non-R&D activities and results of non-R&D innovation.
Main results: 24 factors that enhance, condition or result from this type of innovation were determined.
Theoretical contributions: as part of the findings, there stand out the identification of specific strategies, the importance of absorption capacity for understanding the phenomenon of non-R&D innovation, and the fact that most common innovations under this approach are marketing and organizational.
Downloads
References
Arundel, A., Bordoy, C., & Kanerva, M. (2008). Neglected innovators: how do innovative firms that do not perform R&D innovate? Results of an analysis of the Innobarometer 2007 survey N.º 215. INNO-Metrics Thematic Paper. Brussels: European Comission.
Ávila, R., & Rodríguez, J. (2017). Estrategias Nacionales de Inclusión Financiera (NFIS): aplicación en las pymes colombianas. In Tamayo, C. E. & Malagón, J. (Eds.), Ensayos sobre inclusión financiera en Colombia (pp. 257–286). Bogotá: Asobancaria, Banco Interamericano de Desarrollo.
Barge-Gil, A., Nieto, M. J., & Santamaría, L. (2011). Hidden innovators: the role of non-R&D activities. Technology Analysis and Strategic Management, 23(4): 415–432. https://doi.org/10.1080/09537325.2011.558400
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. http://doi.org/gpm
Bogers, M., & Lhuillery, S. (2011). A functional perspective on learning and innovation: investigating the organization of absorptive capacity. Industry & Innovation, 18(6), 581–610. https://doi.org/10.1080/13662716.2011.591972
Brandes, U., & Erlebach, T. (Eds.). (2005). Network analysis: methodological foundations. Heidelberg: Springer-Verlag Berlin Heidelberg.
Brouwer, E., & Kleinknecht, A. (1997). Measuring the unmeasurable: a country’s non-R&D expenditure on product and service innovation. Research Policy, 25(8): 1235–1242. https://doi.org/10.1016/S0048-7333(96)00902-X
Chandler, A. D. (1990). Strategy and structure. Chapters in the history of the industrial enterprise (2nd ed.). Cambridge, Massachusetts: MIT Press.
Chen, Y. (2006). Marketing innovation. Journal of Economics & Management Strategy, 15(1): 101–123. https://doi.org/10.1111/j.1530-9134.2006.00093.x
Cohen, W. M. (2010). Fifty years of empirical studies of innovative activity and performance. In Hall, B. H., & Rosenberg, N. (Eds.), Handbook of the economics of innovation (Vol. 1) (pp. 129-213). Amsterdam: Elsevier B. V. https://doi.org/10.1016/S0169-7218(10)01004-X
Diukanova, O., & López-Rodríguez, J. (2014). Regional impacts of non-R&D innovation expenditures across the EU regions: simulation results using the Rhomolo CGE Model. Investigaciones Regionales, 29: 91–111.
Doukas, J. Y., Pantzalis, C., & Kim, S. (1999). Intangible assets and the network structure of MNCs. Journal of International Financial Management & Accounting, 10(1): 1–23. https://doi.org/10.1111/1467-646X.00040
Filipa Soares Passos Cardoso, A., & Torkkeli, M. (2014). Innovation in footwear companies – does it pay off? Journal of Engineering, Design and Technology, 12(1): 128–154. https://doi.org/10.1108/JEDT-09-2010-0063
Flor, M. L., Oltra, M. J., & García, C. (2011). La relación entre la capacidad de absorción del conocimiento externo y la estrategia empresarial: un análisis exploratorio. Revista Europea de Dirección y Economía de la Empresa, 20(1): 69–87. http://hdl.handle.net/10234/37426
González-Campo, C. H., & Hurtado, A. (2014). Influencia de la capacidad de absorción sobre la innovación: un análisis empírico en las mipymes colombianas. Estudios Gerenciales, 30(132): 277–286. https://doi.org/10.1016/j.estger.2014.02.015
Griffin, A., & Somermeyer, S. (2007). Appendix II: The PDMA Glossary for New Product Development. In The PDMA ToolBook 3 for new product development (pp. 465-508). Hoboken, New Jersey: John Wiley & Sons. https://doi.org/10.1002/9780470209943.app2
Guo, Y., Chen, X., & Zheng, G. (2017). How do non-R&D-based innovations affect SMEs’ performance? The mediating role of dynamic capabilities. In 2016 Portland International Conference on Management of Engineering and Technology (PICMET): Technology Management For Social Innovation (pp. 879-886). Piscataway, New Jersey: IEEE. https://doi.org/10.1109/PICMET.2016.7806643
Guo, Y., Zheng, G., & Liu, F. (2017). Non-R&D-based innovation activities and performance in Chinese SMEs: the role of absorptive capacity. Asian Journal of Technology Innovation, 25(1): 110-128. https://doi.org/10.1080/19761597.2017.1302548
Hervas-Oliver, J., Albors-Garrigos, J., & Baixauli, J. (2012). Beyond R&D activities: the determinants of firms’ absorptive capacity explaining the access to scientific institutes in low–medium-tech contexts. Economics of Innovation and New Technology, 21(1): 55-81. http://doi.org/bj3gr2
Hervas-Oliver, J., Albors Garrigos, J., & Gil-Pechuan, I. (2011). Making sense of innovation by R&D and non-R&D innovators in low technology contexts: a forgotten lesson for policymakers. Technovation, 31(9): 427–446. https://doi.org/10.1016/j.technovation.2011.06.006
Hervas-Oliver, J. L., Sempere-Ripoll, F., Boronat-Moll, C., & Rojas, R. (2015). Technological innovation without R&D: unfolding the extra gains of management innovations on technological performance. Technology Analysis and Strategic Management, 27(1): 19–38. https://doi.org/10.1080/09537325.2014.944147
Hirsch-Kreinsen, H. (2008). “Low-technology”: a forgotten sector in innovation policy. Journal of Technology Management and Innovation, 3(3): 11-20. https://doi.org/10.4067/S0718-27242008000100002
Hobday, M. (2005). Firm-level innovation models: perspectives on research in developed and developing countries. Technology Analysis & Strategic Management, 17(2): 121-146. https://doi.org/10.1080/09537320500088666
Hou, J., Chen, J., Song, H., & Wang, G. (2018). Are non-R&D innovation activities actually effective for innovation sustainability? Empirical study from Chinese high-tech industry. Sustainability, 11(1): 174. https://doi.org/10.3390/su11010174
Huang, C., Arundel, A., & Hollanders, H. (2010). How firms innovate: R&D, non R&D, and technology adoption. UNU-MERIT Working Paper Series, 27: 146–146. https://www.merit.unu.edu/publications/working-papers/abstract/?id=3931
Kahn, K. B., Barczak, G., Nicholas, J., Ledwith, A., & Perks, H. (2012). An examination of new product development best practice. Journal of Product Innovation Management, 29(2): 180-192. https://doi.org/10.1111/j.1540-5885.2011.00888.x
Kastelli, I., Tsakanikas, A., & Caloghirou, Y. (2016). Technology transfer as a mechanism for dynamic transformation in the food sector. The Journal of Technology Transfer, 43(4), 882-900. https://doi.org/10.1007/s10961-016-9530-3
Kim, L., & Nelson, R. R. (2000). Introduction. In Kim, L., & Nelson, R. (Eds.), Technology, learning and innovation: experiences of newly industrializing economies (pp. 1–10). Cambridge: Cambridge University Press.
Kline, S. J., & Rosenberg, N. (1986). An overview of innovation. En Landau, R. & Rosenberg, N. (Eds.), The positive sum strategy. Harnessing technology for economic growth (pp. 275–305). Washington D. C.: National Academy Press.
Lee, Y. N., & Walsh, J. P. (2016). Inventing while you work: knowledge, non-R&D learning and innovation. Research Policy, 45(1): 345-359. https://doi.org/10.1016/j.respol.2015.09.009
López, P. A., & Mariño Arévalo, A. (2010). Hacia una evolución en el campo del conocimiento de la disciplina administrativa: de la administración de empresas a la gestión de organizaciones. Revista Facultad de Ciencias Económicas: Investigación y Reflexión, 18(2): 75-95. https://doi.org/10.18359/rfce.2273
Markham, S. K., & Lee, H. (2013). Product Development and Management Association’s 2012 Comparative Performance Assessment Study. Journal of Product Innovation Management, 30(3): 408-429. https://doi.org/10.1111/jpim.12025
Moilanen, M., Østbye, S., & Woll, K. (2014). Non-R&D SMEs: external knowledge, absorptive capacity and product innovation. Small Business Economics, 43(2): 447-462. https://doi.org/10.1007/s11187-014-9545-9
Oficina Internacional del Trabajo. (2015). Informe IV. Pequeñas y medianas empresas y creación de empleo decente y productivo. In Conferencia Internacional del Trabajo, 104.ª reunión, 2015. Ginebra: OIT.
Organización de Cooperación y Desarrollo Económicos. (2015). Frascati Manual 2015: Guidelines for collecting and reporting data on research and experimental development. The Measurement of Scientific, Technological and Innovation Activities. Paris: OECD Publishing. https://doi.org/10.1787/9789264239012-en
Organización de Cooperación y Desarrollo Económicos, & Oficina de Estadísticas de las Comunidades Europeas. (2005). Manual de Oslo. Guía para la recogida e interpretación de datos sobre innovación (3.ª ed.). Madrid: Tragsa. https://doi.org/10.1787/9789264065659-es
Petti, C., & Zhang, S. (2016). The role of absorptive capacity in Chinese firms. Measuring Business Excellence, 20(2): 1-12. https://doi.org/10.1108/MBE-11-2014-0047
Pulak, D., & Bikash, B. (1997). Pay satisfaction of R&D personnel in manufacturing organizations: the role of career comparision process. The Journal of High Technology Management Research, 8(2): 171-186. https://doi.org/10.1016/S1047-8310(97)90001-8Get
Qingqing, Z., Yanting, G., Mingtianzi, L., & Gang, Z. (2016). Non-R&D based innovation and the growth of SMEs in China: a case study of Hangzhou FC Company. In Kocaoglu, D. F. (Ed.), 2016 Proceedings of PICMET ‘16: Technology Management for Social Innovation (pp. 1065-1073). Portland: Portland State University.
Rammer, C., Czarnitzki, D., & Spielkamp, A. (2009). Innovation success of non-R&D-performers: substituting technology by management in SMEs. Small Business Economics, 33(1), 35-58. https://doi.org/10.1007/s11187-009-9185-7
Rothwell, R. (1994). Towards the Fifth-generation Innovation Process. International Marketing Review, 11(1), 7-31. https://doi.org/10.1108/02651339410057491
Santamaría, L., Nieto, M. J., & Barge-Gil, A. (2009a). ¿Hay innovación más allá de la I+D? El papel de otras actividades innovadoras. Universia Business Review, 22, 102-117.
Santamaría, L., Nieto, M. J., & Barge-Gil, A. (2009b). Beyond formal R&D: taking advantage of other sources of innovation in low- and medium-technology industries. Research Policy, 38(3), 507-517. https://doi.org/10.1016/j.respol.2008.10.004
Sempere-Ripoll, F., & Hervás-Oliver, J. L. (2002). In times of economic crisis: innovation with, or without, R&D activities? An analysis of Spanish companies. In Rüdiger, K., Peris-Ortiz, M., & Blanco-González, A. (Eds.), Entrepreneurship, innovation and economic crisis. Lessons for research, policy and practice (pp. 159-166). Springer Nature.
Sempere-Ripoll, F. S., & Hervás-Oliver, J. L. (2011). ¿Qué explica la innovación en PyMEs? Dirección y Organización, 43, 5-15.
Siddharthan, N. S., & Agarwal, R. N. (1992). Determinants of R&D decisions : a cross-section study of Indian private corporate firms. Economics of Innovation and New Technology, 2(2): 103-110. https://doi.org/10.1080/10438599200000008
Som, O. (2012). Innovation without R&D. Heterogeneous innovation patterns on non-R&D-performing firms in ther German manifacturing industry. Karlsruhe: Springer Gabler. https://doi.org/10.1007/978-3-8349-3492-5
Som, O., & Kirner, E. (2015). Low-tech innovation. Competitiveness of the German manufacturing sector. Cham: Springer International Publishing.
Som, O., Kirner, E., & Jäger, A. (2013). Absorptive capacity of non-R&D-intensive firms in the German manufacturing industry. In 35th DRUID Celebration Conference 2013. Barcelona, Spain, June 17-19.
Sterlacchini, A. (1999). Do innovative activities matter to small firms in non-R&D-intensive industries? An application to export performance. Research Policy, 28(8): 819-832. https://doi.org/10.1016/S0048-7333(99)00023-2
Trigo, A. (2013). The nature of innovation in R&D- and non-R&D-intensive service firms: evidence from firm-level latent class analysis. Industry and Innovation, 20(1), 48-68. https://doi.org/10.1080/13662716.2013.761380
Trujillo-Ruiz, F. B., Hervás-Oliver, J. L., & Peris-Ortiz, M. (2015). Entrepreneurship and open innovation in Spanish manufacturing firms. In Peris-Ortiz, M., & Sahut, J. M. (Eds.), New challenges in entrepreneurship and finance (pp. 247–258). Cham: Springer.
Ueki, Y. (2017). The roles of top management characteristics, human resource management and customer relationships in innovations: an exploratory analysis. Asian Journal of Technology Innovation, 25(2): 206–227. https://doi.org/10.1080/19761597.2017.1385962
Veugelers, R., & Cassiman, B. (1998). Make and buy in innovation strategies: evidence from Belgian manufacturing firms. Research Policy, 28(1): 63–80. https://doi.org/10.1016/S0048-7333(98)00106-1
World Bank. (2017). Country profiles [dataset]. Data catalog. Washington D. C.: The World Bank Group. https://datacatalog.worldbank.org/dataset/country-profiles
Yanting, G., Xiao, C., & Gang, Z. (2016). How Do Non-R & D-based Innovations Affect SMEs ’ Performance ? The Mediating Role of Dynamic Capabilities. In Kocaoglu, D. F. (Ed.), 2016 Proceedings of PICMET ‘16: Technology Management for Social Innovation (pp. 879-886). Portland: Portland State University.
Zahra, S., & George, G. (2002). Absorptive capacity: a review, reconceptualization, and extension. The Academy of Management Review, 27(2): 185-203. https://doi.org/10.2307/4134351
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Iberoamerican Journal of Strategic Management
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author (s) authorize the publication of the manuscript in the journal;
The author (s) guarantee that the contribution is original and unpublished and that it is not being evaluated in another journal (s);
The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);
Editors reserve the right to make textual adjustments and adapt to the publication's rules.
Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License - 4.0 (CC BY-NC-SA 4.0) that allows the sharing of the work with acknowledgment of authorship and initial publication in this magazine.
Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase impact and citation of the published work (see “The Effect of Open Access” at http://opcit.eprints.org/oacitation-biblio.html).
Authors can use ORCID for identification. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work appropriately assigned.
