The relation between the organizational culture and the process of strategic planning: a case study in a North American Company

Authors

  • Mauricio Fernandes Pereira Grupo de Pesquisa Liderança e Gestão Estratégica da Universidade Federal de Santa Catarina - UFSC – SC – Brasil - mpereira@cse.ufsc.br
  • Juliane Ines Di Francesco Kich

DOI:

https://doi.org/10.5585/ijsm.v8i2.1637

Keywords:

Organizational culture. Strategic planning. Apprenticement.

Abstract

The present study intends to appraise how the real relationship between organizational culture and process of strategic planning is in practice. Therefore, besides the bibliographical exploratory research, an in loco case study with a ski-resort, in Unites States, was carried. It has been noticed that, for the company in question, it is important the alignment of the strategy with its culture, the definition and clear disclosure of its values, as well as its culture turned to the apprenticement. The strategic thought of its members were fundamental for the efficacy from its Strategic Planning. Moreover, it was estabilished that culture influences the strategic planning process. It also influences the culture. So, the strategic planning is used as a mean of disseminating the culture of the company and for its modification.

 

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Author Biographies

Mauricio Fernandes Pereira, Grupo de Pesquisa Liderança e Gestão Estratégica da Universidade Federal de Santa Catarina - UFSC – SC – Brasil - mpereira@cse.ufsc.br

Doutor e Mestre em Engenharia de Produção pela Universidade Federal de Santa Catarina, UFSC;Professor Adjunto da Universidade Federal de Santa Catarina - UFSC.

Juliane Ines Di Francesco Kich

possui graduação em Publicidade e Propaganda pela Faculdade Estácio de Sá de Santa Catarina (2006) e é aluna regular do curso de Pós-Graduação - Mestrado em Administração da Universidade Federal de Santa Catarina, cursando o último semestre. Possui experiência na área de Comunicação e Administração, com ênfase em Planejamento Estratégico e Marketing.

Published

23.12.2009

How to Cite

Pereira, M. F., & Kich, J. I. D. F. (2009). The relation between the organizational culture and the process of strategic planning: a case study in a North American Company. Revista Ibero-Americana De Estratégia, 8(2), 58–79. https://doi.org/10.5585/ijsm.v8i2.1637

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Section

Articles