The strategy’s interactions with learning and culture: a study in a family organization

Leilianne Michelle Trindade da Silva, Luciene Lopes Baptista


This paper aims to understand the relationships between strategy, learning and organizational culture, to explain the dynamic interaction that occurs in the phenomenon of cultural transformation of a family organization to a professional management structure. This is an exploratory study, with qualitative approach, using the method of case study, developed in a Brazilian family company by the fast food segment. The primary data were collected by conducting interviews and secondary data were formed by organizational documents. The data interpretation was based on analysis of content. It was found that organizational learning was an experience to perpetuate the teachings considered relevant to the strategic performance of the organization, while opening a new path towards the professionalization of the company investigated.


Organizational strategy; Organizational learning; Organizational culture; Family organization.



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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756

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