Innovation capabilities in services: a study in supermarkets in Santa Catarina

Authors

  • Marcelo Augusto Menezes Deluca UNIVALI
  • Cláudio Reis Gonçalo Universidade do Vale do Itajaí - UNIVALI
  • Deosir Flavio Lobo Castro Junior Instituto Federal de Santa Catarina - IFSC
  • Maurício Fernandes Pereira Universidade Federal de Santa Catarina

DOI:

https://doi.org/10.5585/ijsm.v16i1.2400

Keywords:

Innovative Capacity, Differentiation of Services, Performance.

Abstract

It is common to find organizational research seeking to understand the predictors elements to organizational performance. The objective of this research is to analyze the relationships between innovative capabilities, service differentiation and organizational performance. It has been researched theoretical evidence to support organizations that develop innovative element, therefore its innovative capacity, which is mediated differentiation of services improve performance organizacional.A methodology used was the bibliographical study of the variables of organizational innovative capacity, the element the differentiation of services and organizational development control items. From the theoretical studies it has been possible to develop 10 propositions of these relationships. And proposals: i) innovative capabilities have positive relationship with performance; ii) innovative capabilities have positive relationship with Service Differentiation in the Process dimension; iii) innovative capabilities have positive relationship with Service Differentiation in the People dimension; iv) innovative capabilities have positive relationship with Service Differentiation in environments dimension; v) Service Differentiation in the Process dimension has positive relationship with performance. vi) Service Differentiation in the People dimension has positive relationship with performance; vii) Service Differentiation in environments dimension has positive relationship with performance; viii) innovative capabilities have positive relationship with performance-mediated differentiation of services in its people dimension; ix) innovative capabilities have positive relationship with performance-mediated differentiation of services in their processes dimension; and x) innovative capabilities have positive relationship with performance-mediated differentiation of services in its environmental dimension.

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Author Biographies

Marcelo Augusto Menezes Deluca, UNIVALI

Doutorando em Adminstração - UNIVALIMestre em Adminstração - UFSCGraduado em Administração - UFSC

Cláudio Reis Gonçalo, Universidade do Vale do Itajaí - UNIVALI

Doutor

Deosir Flavio Lobo Castro Junior, Instituto Federal de Santa Catarina - IFSC

Doutor em Administração e Turismo - UNIVALIMestre em Administração - UDESC/ESAGGraduado em Administração - UFSC

Maurício Fernandes Pereira, Universidade Federal de Santa Catarina

Doutor

Published

01.03.2017

How to Cite

Deluca, M. A. M., Gonçalo, C. R., Castro Junior, D. F. L., & Pereira, M. F. (2017). Innovation capabilities in services: a study in supermarkets in Santa Catarina. Revista Ibero-Americana De Estratégia, 16(1), 38–53. https://doi.org/10.5585/ijsm.v16i1.2400