Quality management practices, competitive strategies and innovative performance in the brazilian industry transformation

Vivianne Pereira Salas Roldan, Serafim Firmo de Souza Ferraz


The aim of this study was to analyze the relationship between strategic orientation of the company, quality management practices and innovative performance in the context of companies in the Brazilian manufacturing industry. The research is quantitative, and was applied to the survey strategy with a sample of 65 companies, with use of a questionnaire, sent by email. Data were analyzed using multiple regression analysis. It was found that the practices of TQM Hard have greater influence on the innovation performance, in particular on innovation by process. The differentiation strategy has the greatest impact on innovation than the strategy of leadership in costs. At the same time, it is more related to the adoption of practices of TQM Hard and Soft. In conclusion, it was found that in the context of the investigated companies, quality management is applied as a differentiation of bases, being treated as a source of competitive advantage.


Quality Management; Competitive Strategy; Innovation; Industry.

DOI: https://doi.org/10.5585/ijsm.v16i1.2434


  • There are currently no refbacks.

Copyright (c) 2017 Iberoamerican Journal of Strategic Management

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756

Iberoamerican Journal of Strategic Management (IJSM) © 2021 All rights reserved.

Is this work licensed with a License
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional