Emotional regulation and scenario simulation as a strategy for stock market investors
DOI:
https://doi.org/10.5585/2025.28135Keywords:
tomada de decisão, regulação emocional, heurísticas e vieses cognitivos, simulação de cenários, investidores pessoa físicaAbstract
Objective of the study: To propose an emotional regulation script to support individual investors in the decision-making process in the stock market.
Methodology/Approach: Exploratory-descriptive study with a qualitative approach. Data collection was carried out using the snowball sampling with non-probabilistic convenience sampling and the application of an electronic questionnaire to investors holding stocks in their portfolios.
Originality/Relevance: Decision-making in the stock market is influenced by emotional and cognitive factors, such as heuristics and biases, affecting both novice and experienced investors. Emotional regulation can reduce impulsive decisions, making the decision-making process more conscious and strategic. The proposed Emotional Regulation Script integrates different behavioral dimensions to mitigate these impacts on investment decisions.
Main results: The identification of emotions, the use of emotional regulation techniques (Gross, 2008), the recognition of heuristics and cognitive biases (Kahneman, 2012), and scenario simulation (Rojo, 2006) are highlighted as central elements in promoting more balanced decisions aligned with the investor’s profile.
Theoretical/methodological contributions: The research contributes by integrating principles of cognitive psychology and behavioral economics into a practical application for individual investors, offering a structured and applicable script to better manage the emotional and cognitive factors that affect rationality.
Practical/managerial implications: The study reinforces the need for strategies to minimize risks and maximize gains, providing greater clarity in the decision-making process and supporting investors in making conscious and structured decisions.
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