CERIBELI, Harrison Bachion; DO PRADO, Lucas Sciencia; MERLO, Edgard Monforte. A JOINT APPLICATION OF THE SWOT/PEST ANALYSIS FOR EVALUATING COMPETITIVE STRATEGIES IN THE RETAIL MERKET<br>http://dx.doi.org/10.5585/riae.v9i1.1655. Revista Ibero-Americana de Estratégia, [S. l.], v. 9, n. 1, p. 77–101, 2010. DOI: 10.5585/ijsm.v9i1.1655. Disponível em: https://periodicos.uninove.br/riae/article/view/15172. Acesso em: 30 jun. 2024.