Knowledge management and innovativeness effects on product innovation in the textile context of Brazil

Paula Patricia Ganzer, Juliana Matte, Cassiane Chais, Gabriel Sperandio Milan, Pelayo Munhoz Olea

Resumo


The main goal of this research is to examine the relationship between knowledge management processes, innovativeness, and product innovation in the Brazilian textile sector, based on a theoretical model that represents the positive impact that knowledge management processes have on innovativeness and product innovation. The proposed theoretical model was operationalized through a survey conducted with 157 Brazilian textile industries. The results showed that knowledge management processes impact product innovation through innovativeness. We concluded that when launching products, according to market trends and based on knowledge acquired, stored, and applied, companies seek to update their product portfolios based on the launch of new products, innovating to differentiate themselves from the competition and enhance better market and economic-financial results in the markets they operate.

 

Palavras-chave


Knowledge Management Processes; Innovativeness; Product Innovation; Competitiveness; Textile Sector.

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DOI: https://doi.org/10.5585/exactaep.2022.21848

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