Formas plurais: uma revisão bibliométrica

Luís Gustavo Mazzaro; Roberta de Castro Souza Pião

doi:10.5585/exactaep.v18n2.8951

Autores

Luís Gustavo Mazzaro Escola Politécnica da Universidade de São Paulo
Roberta de Castro Souza Pião Escola Politécnica da Universidade de São Paulo

DOI:

https://doi.org/10.5585/exactaep.v18n2.8951

Palavras-chave:

Formas plurais, Revisão bibliométrica, “Fazer e comprar”, Fornecimento simultâneo, Distribuição híbrida, Comércio eletrônico.

Resumo

O balanço entre integração vertical e terceirização permanece relevante, enquanto a tecnologia e a Internet reformulam as estratégias da cadeia de suprimentos. A teoria da agência, a economia de custos de transação e a visão baseada em recursos visam explicar as decisões de "fazer ou comprar", mas ainda são desafiadas a explicar formas plurais. Uma revisão sistemática da literatura tendo como base artigos publicados na base de dados Web of Science e fazendo uso do software CiteSpace para análise bibliométrica foi conduzida. Os principais tópicos analisados foram teorias, métodos de pesquisa, indústrias pesquisadas e assuntos emergentes. Os resultados incluem teorias de uso integrativo, pesquisa concentrada em algumas indústrias, saturação da literatura sobre franquias e expansão da literatura sobre canais híbridos de vendas. Os resultados indicam que a pesquisa sobre formas plurais é bastante madura nas grandes áreas de administração e economia, onde as teorias da firma usadas isoladamente não acrescentam ao conhecimento sobre o fenômeno. Por outro lado, no campo da Gestão da Cadeia de Suprimentos e gerenciamento de operações, o interesse é crescente no estudo do comércio eletrônico, com aplicação da teoria dos jogos e modelagem.

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Biografia do Autor

Luís Gustavo Mazzaro, Escola Politécnica da Universidade de São Paulo

University of São Paulo

São Paulo - Brazil

Graduated in Mechanical Engineering at the Polytechnic School of University of São Paulo (POLI/USP) (1994), Master in Business Administration at the São Paulo Business School of Getulio Vargas Foundation (FGV/EAESP) (2014) and doctoral student at Production Engineering Department of the Polytechnic School of University of São Paulo. Professor at UNINOVE/SP

luismazzaro@usp.br

Roberta de Castro Souza Pião, Escola Politécnica da Universidade de São Paulo

University of Sao Paulo

São Paulo - Brazil

Assistant Professor at the Department of Production Engineering in the University of São Paulo, Brazil. Graduated in Economics (1995), Master in Production Engineering (1999) and PhD in Production Engineering at the University of São Paulo, Brazil (2005). Visiting fellow at the University of Sussex, the Institute of Development Studies (IDS), United Kingdom (2004). Post-doctoral at the Centre for Research into Sustainability (CRIS) of School of Management, Royal Holloway, University of London, UK (2018). Main research interests are sustainable supply chains, corporate social responsibility global value chain, and economics of organizations

robertacsouza@usp.br

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