Innovative and dynamic project management: a gamification approach

Abstract

The aim of the research is to analyze the use of gamification for the motivational engagement of teams and stakeholders, they are fundamental in project management. The research also aims to broaden the knowledge for a possible use of the tool in a way that is adequate to meet the management needs of the project. A bibliographic, descriptive and qualitative review was carried out. The concepts involved in the process of using gamification in the context of project management were analyzed. It was considered the use of intrinsic and extrinsic dimensions defended in the theory of self-determination. In addition to the use of a questionnaire, on-line, in search of better results adhering to the strategy to reach the goals and purposes in the organizational projects. The results were that the use of an innovative and dynamic technology such as gamification contributes to the success of the project. Through activities aimed at achieving goals and objectives defined and aligned with the strategy, it is possible to monitor the indicators in real time in the execution and monitoring phase of the project. The research also shows that the use of gamification can lead to improved communication and interaction among participants as well as allowing the use of extrinsic and intrinsic motivation through bonus strategies. This makes people achieve their own goals and consequently those of organizations. Such attitudes raise project success indicators with the purpose of eliminating waste and creating value for the business overcoming personal and cultural limitations of its collaborators.