A Comparative Study of the Seasonality in Fitness Centers of Florianópolis and Brusque
DOI:
https://doi.org/10.5585/podium.v7i2.247Keywords:
Seasonality, Fitness Centers, Management of Academies, Sports ManagementAbstract
The impact of the phenomenon of seasonality in the profitability of fitness centres occupies a point that requires special attention on the part of the administrators of these establishments. The aim of this work is to compare the study presented by Cardenas, Amboni and Dias (2014) when analyzing seasonality impact in a fitness center in Florianopolis, Santa Catarina, with data collected in one fitness center in the city of Brusque, also located in Santa Catarina state. Using this approach is possible to compare the influence of the climatic, cultural and demographic differences of the two localities on the behavior of the clients in relation to seasonality. The study collected information about the number of students enrolled monthly in a medium-sized academy in the city of Brusque, between September 2008 and July 2016, and the data were compared with the behaviour observed in the base article, related to an organization located in Florianópolis. It was possible to observe that, in detriment of the different characteristics of the two localities, the client’s seasonality pattern was quite similar, emphasizing the understanding that year-end social activities, school and business recess, climatic factors and calendar exercise great influence on the behavior of the users, making possible the use of this data as a support tool for the managers of establishments in this segment.