Turismo futebolístico: a construção e a gestão do Camp Nou Experience como um atrativo turístico esportivo local

Jonathan R. Oliveira; Ricardo Ricci Uvinha; Carlos Eduardo Silveira; André Mendes Capraro

doi:10.5585/podium.v13i2.23069

Authors

Jonathan R. Oliveira James Madison University – JMU https://orcid.org/0000-0002-3704-8169
Ricardo Ricci Uvinha University of São Paulo https://orcid.org/0000-0003-2936-9453
Carlos Eduardo Silveira Federal University of Paraná https://orcid.org/0000-0002-1414-1096
André Mendes Capraro Federal University of Paraná https://orcid.org/0000-0003-3496-3131

DOI:

https://doi.org/10.5585/podium.v13i2.23069

Keywords:

Turismo futebolístico, Turismo esportivo, FC Barcelona, Estádio Camp Nou, Barcelona

Abstract

Abstract
Study aims: analyzing how Futbol Club Barcelona (FCB) has built and managed its tourist services emphasizing the Camp Nou Experience and its strategic planning as well as the actions taken in its management since its foundation.
Methodology/approach: the research used qualitative methods such as documentary and bibliographic sources, semi-structured interviews, official reports, and communication vehicles to collect data. Additionally, the Content Analysis procedures were adopted.
Originality/Relevance: the management of tourist attractions associated with football is a theme insufficiently explored by the literature. This study fills this scientific gap and contributes to improving football tourism in other contexts.
Results: The Camp Nou Experience has become one of the main attractions of the tourist destination of Barcelona. The strategies adopted in managing this tourist service can serve as a basis for clubs seeking to improve or implement this type of service. Memory and identification, common aspects in museums, remain important components to generate emotions in football tourists and improve the visitor experience. Using technological devices in the itinerary of the attraction helps to enhance the emotion and communication of the history of the FCB with visitors. Training professionals for guided tours and outsourcing services were considered positive characteristics. Local tourist demand impacts leveraging the number of visitors and attracting revenue from the attraction.
Theoretical/methodological contributions: the study presented the main components of service management visitation of stadiums and museums and offered directions for new research in this area, which little explored academically.

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Author Biographies

Jonathan R. Oliveira, James Madison University – JMU

Doutorando no programa de Pós-graduação em Esporte, Recreação e Turismo da Universidade de Illinois em Urbana-Champaign (2021-Presente). Possui graduação em Educação Física pela Universidade Federal do Paraná (2017) e mestrado em Educação Física também pela Universidade Federal do Paraná (2021). Harrisonburg, Virginia – Estados Unidos.

Ricardo Ricci Uvinha, University of São Paulo

Professor titular da Escola de Artes, Ciências e Humanidades (EACH) da Universidade de São Paulo. Possui graduação em Educação Física (1990), Mestrado pela FEF/Unicamp (1997), Doutorado pela ECA/USP (2003), Pós-Doutorado pela Griffith University/Australia (2004) e é Livre-Docente pela EACH/USP (2008). São Paulo, SP – Brasil.

Carlos Eduardo Silveira, Federal University of Paraná

Professor do Departamento de Turismo da Universidade Federal do Paraná. Possui graduação em Turismo e Hotelaria pela Universidade do Vale do Itajaí (1994), mestrado em Tourism in Developing Countries - University of Strathclyde (2001) e doutorado em Gestión y Desarrollo Turístico Sostenible - Universidad de Málaga (2009). Curitiba, Paraná – Brasil.

André Mendes Capraro, Federal University of Paraná

Professor no departamento de Educação Física da Universidade Federal do Paraná. Possui graduação em Educação Física pela Universidade Federal do Paraná (1997), graduação em Psicologia pela Universidade Tuiuti do Paraná (1999), graduação em História pelo Uninter (2021), mestrado em História pela Universidade Federal do Paraná (2002) e doutorado em História pela Universidade Federal do Paraná (2007). Cursou o estágio pós-doutoral na Università Ca' Foscari di Venezia (2012-2013). Curitiba, Paraná – Brasil.

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