Copa 2014: As relações de hospitalidade e hostilidade ao visitante – Brasil

Abstract

The World Cup sporting event occurred in Brazil in 2014, it was a great opportunity to promote the country to ensure future funding of visitors, investments and integrated public sphere, private and third sector in planning initiatives. For Gotman (2009), the welcome from the host can be understood as the insertion of another to an existing community, it is hoped that such a receiving community exercises the role of host and not servant (Gotman, 2009). This same concept can be used to analyze one of the pillars of assessment travel competitiveness index and tourism, part of The Travel & Tourism Competitiveness Report (2013), presented as the 12th pillar - Affinity for Travel and Tourism. Thus, the concept can be considered to hospitality destinations that aim to attract more visitors, a factor of competitiveness. In this context aimed to understand the hospitality manifestations of the host community in relation to its visitors. During the 30 days of the event were collected 3081 articles published in the homepages of the selected portals with keywords defined. Then they were divided into five groups of categories to test the hypotheses: (H1) The local community seeks visitor satisfaction; (H2) The hospitality relations were better perceived in contacts unorganized and unplanned between host and guest; and (H3) There manifestation of the visitors want to return to Brazil after that visit. Based on content analysis, the study confirmed the three hypotheses presented.