The Role of I.T In the Context of Knowledge Spiral: Case Study of A Travel Agency in Natal - RN

Authors

  • Danielle de Almeida Rodrigues Smilay Universidade Federal do Rio Grande do Norte - UFRN.
  • Leilianne Michelle Trindade Barreto Universidade Federal do Rio Grande do Norte - UFRN.
  • Catiane Lopes Lima Universidade Federal do Rio Grande do Norte - UFRN

DOI:

https://doi.org/10.5585/podium.v5i2.70

Keywords:

Knowledge Management. Knowledge Spiral. Information Technology.

Abstract

Knowledge connected to Information Technologies in the current demanding and disputed market is synonymous with competitive advantage, but this requires that the strategic people management acts in participation processes of employees. It was based on the idea that initially, knowledge arises from individuals, this research has the objective to analyze the conversions of knowledge within an travel agency through Information Technologies used, and it was used the model of Knowledge Spiral of Takeuchi e Nonaka. It was applied a questionnaire with employees of a travel agency's franchise in Natal / RN, with molded questions based on the conceptual processes of Knowledge Spiral. As a result it was found the participation of tool's IT in Socialization and Internalization conversion processes more highlighted than in Combination and Externalization conversion processes, however there is still a trend turn to traditional communication tools.

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Author Biographies

Danielle de Almeida Rodrigues Smilay, Universidade Federal do Rio Grande do Norte - UFRN.

Mestre em Turismo pela Universidade Federal do Rio Grande do Norte – UFRN, Brasil. Experiência de Mercado e Docência nas Áreas de Turismo, Marketing e Inglês

Leilianne Michelle Trindade Barreto, Universidade Federal do Rio Grande do Norte - UFRN.

Doutora em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São         Paulo FEA/USP. Professora do Departamento de Turismo da Universidade Federal do Rio Grande do Norte – UFRN, Brasil

Catiane Lopes Lima, Universidade Federal do Rio Grande do Norte - UFRN

Mestre em Turismo pela Universidade Federal do Rio Grande do Norte – UFRN. Pesquisadora Voluntária do Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPQ) no Grupo de Estudos em Gestão do Turismo.

Published

2016-08-01

How to Cite

Smilay, D. de A. R., Barreto, L. M. T., & Lima, C. L. (2016). The Role of I.T In the Context of Knowledge Spiral: Case Study of A Travel Agency in Natal - RN. PODIUM Sport, Leisure and Tourism Review, 5(2), 76–85. https://doi.org/10.5585/podium.v5i2.70