Modelos de negocio en la industria del fitness: desde la cadena de franquicia tradicional a la fitness boutique
DOI:
https://doi.org/10.5585/podium.v11i1.18287Palabras clave:
Configuraciones del fitness, Experiencia del servicio, Fitness boutique, Industria del fitness, Modelos de negocioResumen
Objetivo del estudio: Los centros de fitness o “gimnasios” representan una necesidad real para los seres humanos dentro de las rutinas de la vida diaria en todo el mundo. A través de un análisis exhaustivo de la literatura se quiere llegar a definir el concepto de la fitness boutique por medio del análisis del estado actual de las publicaciones científicas al respecto de las configuraciones/esquemas de negocios y durante la línea de tiempo de la industria del fitness posmoderna.
Metodología: Tres principales bases de datos se han utilizados para conseguir los hallazgos: ISI-WoS, Scopus y SportDiscus. Se utilizó la siguiente combinación de búsqueda: el término “fitness” intersectado con “chain”, “studio” y “franchise”.
Originalidad/Relevancia: Los resultados se han ordenado según tres áreas temáticas: (1) franquicia: de 1ª a 2ª generación; (2) la “esencia” boutique; y (3) respuestas sociales.
Resultados principales: Se han enumerado las ocho (8) principales características cualitativas inmateriales obtenidas del modelo de boutique del fitness.
Contribuciones teóricas/metodológicas: La investigación señala cómo la industria evolucionó con sus propios modelos de negocio/mercado durante la línea de tiempo más reciente.
Contribuciones sociales/gerenciales: Este estudio podría (1) ayudar de igual forma a investigadores y profesionales a familiarizarse con el alcance de los trabajos más relevantes publicados en las bases de datos de deportes y ocio, y (2) a comprender todos los secretos y éxitos cualitativos de los esquemas de franquicia dentro del campo del fitness.
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