A INFLUÊNCIA DA RESPONSABILIDADE SOCIAL CORPORATIVA NA SATISFAÇÃO DOS EMPREGADOS: UM ESTUDO COM MODELAGEM DE EQUAÇÕES ESTRUTURAIS

Paulo Henrique Ceciliano, Paulo Roberto da Costa Vieira, Antonio Carlos Magalhães da Silva

Resumo


A responsabilidade social corporativa (RSC) desempenha papel crucial nas corporações, sendo entendida como variável estratégica porque, se gerenciada adequadamente, concorrerá para o aumento de participação no mercado. O presente estudo teve como objetivo avaliar a influência que a RSC e a identidade corporativa exercem sobre a satisfação dos empregados. Para tanto, foi realizada pesquisa de natureza quantitativa, com utilização de questionário estruturado e autoadministrado, aplicado à amostra constituída por 293 empregados de uma indústria brasileira do setor de óleo & gás. O tratamento de dados ocorreu por meio da técnica estatística de modelagem de equações estruturais (MEE), baseada em mínimos quadrados parciais (MQP). Os resultados confirmaram que a satisfação dos empregados é influenciada de forma direta e positiva pela RSC e identidade corporativa. A contribuição dos resultados possibilita aos gestores, o alcance de vantagens competitivas no mercado, com investimento em capital humano, o qual constitui recurso intangível, raro e único.

 


Palavras-chave


Responsabilidade social corporativa; Identidade corporativa; Satisfação dos empregados; Modelagem de equações estruturais.

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Referências


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DOI: https://doi.org/10.5585/exactaep.2021.19002

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