A influência da responsabilidade social corporativa na satisfação dos empregados: : um estudo com modelagem de equações estruturais baseado em mínimos quadrados parciais

Paulo Henrique Ceciliano; Paulo Roberto da Costa Vieira; Antonio Carlos Magalhães da Silva

doi:10.5585/exactaep.2021.19002

Autores

Paulo Henrique Ceciliano Universidade Estácio de Sá https://orcid.org/0000-0002-4758-4299
Paulo Roberto da Costa Vieira COPPEAD/UFRJ https://orcid.org/0000-0003-3742-1127
Antonio Carlos Magalhães da Silva Universidade Estácio de Sá https://orcid.org/0000-0003-4497-3130

DOI:

https://doi.org/10.5585/exactaep.2021.19002

Palavras-chave:

Responsabilidade social corporativa, Identidade corporativa, Satisfação dos empregados, Modelagem de equações estruturais.

Resumo

A responsabilidade social corporativa (RSC) desempenha papel crucial nas corporações, sendo entendida como variável estratégica porque, se gerenciada adequadamente, concorrerá para o aumento de participação no mercado. O presente estudo teve como objetivo avaliar a influência que a RSC e a identidade corporativa exercem sobre a satisfação dos empregados. Para tanto, foi realizada pesquisa de natureza quantitativa, com utilização de questionário estruturado e autoadministrado, aplicado à amostra constituída por 293 empregados de uma indústria brasileira do setor de óleo & gás. O tratamento de dados ocorreu por meio da técnica estatística de modelagem de equações estruturais (MEE), baseada em mínimos quadrados parciais (MQP). Os resultados confirmaram que a satisfação dos empregados é influenciada de forma direta e positiva pela RSC e identidade corporativa. A contribuição dos resultados possibilita aos gestores, o alcance de vantagens competitivas no mercado, com investimento em capital humano, o qual constitui recurso intangível, raro e único.

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Biografia do Autor

Paulo Henrique Ceciliano, Universidade Estácio de Sá

Mestre em Administração e Desenvolvimento Empresarial pela Universidade Estácio de Sá (MADE/UNESA)

Paulo Roberto da Costa Vieira, COPPEAD/UFRJ

Doutor em Administração (COPPEAD/UFRJ)

Antonio Carlos Magalhães da Silva, Universidade Estácio de Sá

Doutor em Administração (COPPEAD/UFRJ)

Professor do Mestrado em Administração e Desenvolvimento Empresarial da Universidade Estácio de Sá (MADE/UNESA)

Bolsista do programa de pesquisa e produtividade da Universidade Estácio de Sá (MADE/UNESA)

Bolsista do programa de extensão da Universidade Estácio de Sá (MADE/UNESA)

Professor da Universidade Federal Fluminense (UFF)

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