A influência da responsabilidade social corporativa na satisfação dos empregados:
um estudo com modelagem de equações estruturais baseado em mínimos quadrados parciais
DOI:
https://doi.org/10.5585/exactaep.2021.19002Palavras-chave:
Responsabilidade social corporativa, Identidade corporativa, Satisfação dos empregados, Modelagem de equações estruturais.Resumo
A responsabilidade social corporativa (RSC) desempenha papel crucial nas corporações, sendo entendida como variável estratégica porque, se gerenciada adequadamente, concorrerá para o aumento de participação no mercado. O presente estudo teve como objetivo avaliar a influência que a RSC e a identidade corporativa exercem sobre a satisfação dos empregados. Para tanto, foi realizada pesquisa de natureza quantitativa, com utilização de questionário estruturado e autoadministrado, aplicado à amostra constituída por 293 empregados de uma indústria brasileira do setor de óleo & gás. O tratamento de dados ocorreu por meio da técnica estatística de modelagem de equações estruturais (MEE), baseada em mínimos quadrados parciais (MQP). Os resultados confirmaram que a satisfação dos empregados é influenciada de forma direta e positiva pela RSC e identidade corporativa. A contribuição dos resultados possibilita aos gestores, o alcance de vantagens competitivas no mercado, com investimento em capital humano, o qual constitui recurso intangível, raro e único.
Downloads
Referências
Abratt, R., & Mingione, M. (2017). Corporate identity, strategy and change. Journal of Brand Management, 24(2), 129-139. https://doi.org/10.1057/s41262-017-0026-8.
Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007) Putting the S back in corporate social responsibility: a multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836-863. https://doi.org/10.5465/amr.2007.25275678.
Allameh, S. M. (2018). Antecedents and consequences of intellectual capital. Journal of Intellectual Capital, 19 (5), 858-874. https://doi.org/10.1108/JIC-05-2017-0068.
Ashton, A. S. (2018). How human resources management best practice influence employee satisfaction and job retention in the Thai hotel industry. Journal of Human Resources in Hospitality & Tourism, 17(2), 175-199. https://doi.org/10.1080/15332845.2017.1340759.
Balmer, J. M. (2017). The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum. European Journal of marketing. 51(9/10), 1472-1502. https://doi.org/10.1108/EJM-07-2017-0448.
Barakat, S. R., Isabella, G., Boaventura, J. M. G., & Mazzon, J. A. (2016) The influence of corporate social responsibility on employee satisfaction. Management decision, 54(9), 2325-2339. https://doi.org/10.1108/MD-05-2016-0308.
Bartels, J., Pruyn, Ad, De Jong, M., & Joustra, I. (2007) Multiple organizational identification levels and the impact of perceived external prestige and communication climate. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 28(2), 173-190. https://doi.org/10.1002/job.420.
Boğan, E., & Dedeoğlu, B. B. (2020). Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators. Corporate Social Responsibility and Environmental Management, 27(5), 2342-2353. https://doi.org/10.1002/csr.1996.
Book, L., Gatling, A., & Kim, J. (2019). The effects of leadership satisfaction on employee engagement, loyalty, and retention in the hospitality industry. Journal of Human Resources in Hospitality & Tourism, 18(3), 368-393. https://doi.org/10.1080/15332845.2019.1599787.
Bowen, H. R. (1953) Social Responsibilities of the Businessman. New York: Harper & Row.
Bravo, R., Matute, J., & Pina, J. M. (2017). Corporate identity management and employees’ responses. Journal of Strategic Marketing, 25(1), 1-13. https://doi.org/10.1080/0965254X.2015.1076876.
Brieger, S. A., Anderer, S., Fröhlich, A., Bäro, A., & Meynhardt, T. (2020). Too much of a good thing? On the relationship between CSR and employee work addiction. Journal of Business Ethics, 166(2), 311-329. https://doi.org/10.1007/s10551-019-04141-8.
Brundtland, G. H. (1987) Our common future: call for action. Environmental Conservation, 14(4), 291-294. https://www.jstor.org/stable/44518052.
Caldwell, C., & Peters, R. (2018). New employee onboarding–psychological contracts and ethical perspectives. Journal of Management Development, 37(1), 27-39. https://doi.org/10.1108/JMD-10-2016-0202.
Carbonell, P. & Rodriguez-Escudero, A. I. (2013) Management control, role expectations and job satisfaction of new product development teams: the moderating effect of participative decision-making. Industrial Marketing Management, 42(2), 248-259. https://doi.org/10.1016/j.indmarman.2012.08.007.
Carmeli, A., Gilat, G. & Waldman, D. A. (2007) The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972-992. https://doi.org/10.1111/j.1467-6486.2007.00691.x.
Carroll, A. B. (1979) A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505. https://doi.org/10.5465/amr.1979.4498296.
Chang, C-H. (2015) Proactive and reactive corporate social responsibility: antecedent and consequence. Management Decision, 53(2), 451-468. https://doi.org/10.1108/MD-02-2014-0060.
Dutton, J. E., & Dukerich, J. M. (1991) Keeping an eye on the mirror: image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517-554. https://doi.org/10.5465/256405.
Eells, R. S. F., & Walton, C. C. (1969) Conceptual Foundations of Business. Homewood, IL: RD Irwin.
El Akremi, A., Gond, J-P., Swaen, V., De Roeck, K., & Igalens, J. (2018) How do employees perceive corporate responsibility? Development and validation of a multidimensional corporate stakeholder responsibility scale. Journal of Management, 44(2), 619-657. https://doi.org/10.1177/0149206315569311.
El-Kassar, A. N., Yunis, M., & El-Khalil, R. (2017). The mediating effects of employee-company identification on the relationship between ethics, corporate social responsibility, and organizational citizenship behavior. Journal of Promotion Management, 23(3), 419-436. https://doi.org/10.1080/10496491.2017.1294872.
Freitas, H., Oliveira, M., Saccol, A. Z., & Moscarola, J. (2000). O método de pesquisa survey. Revista de Administração da Universidade de São Paulo - RAUSP, 35(3), 105-112.
Gil, A. C. (2008) Métodos e técnicas de pesquisa social. 6. ed. Editora Atlas SA.
Hair Jr., J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014) Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research, European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128.
Hair Jr., J. F., Hult, T. M., Ringle, C. M., & Sarstedt, M. (2016) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Los Angeles: SAGE.
Hair Jr., J. F., & Sarstedt, M. (2019) Factors versus composites: guidelines for choosing the right structural equation modeling method. Project Management Journal, 50(6), 619-624. https://doi.org/10.1177/8756972819882132.
Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002) Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: a meta-analysis. Journal of Applied Psychology, 87(2), 268. https://doi.org/10.1037//0021-9010.87.2.268.
Henseler, J., Hubona, G., & Ray, P. A. (2016) Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20. https://doi.org/10.1108/IMDS-09-2015-0382.
Hoang, T. (2018) The role of the integrated reporting in raising awareness of environmental, social and corporate governance (ESG) performance. In: Stakeholders, governance and responsibility (Developments in Corporate Governance and Responsibility). Emerald Publishing Limited, 14, 47-69. https://doi.org/10.1108/S2043-052320180000014003.
Haski-Leventhal, D., Roza, L., & Meijs, L. C. (2017). Congruence in corporate social responsibility: Connecting the identity and behavior of employers and employees. Journal of Business Ethics, 143(1), 35-51. https://doi.org/10.1007/s10551-015-2793-z.
Hon, L. C., & Grunig, J. E. (1999) Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for Public Relations.
Judge, T. A., Weiss, H. M., Kammeyer-Mueller, J. D., & Hulin, C. L. (2017). Job attitudes, job satisfaction, and job affect: A century of continuity and of change. Journal of Applied Psychology, 102(3), 356. https://doi.org/10.1037/apl0000181.
Jung, H. S., & Yoon, H. H. (2015) The impact of employees’ positive psychological capital on job satisfaction and organizational citizenship behaviors in the hotel. International Journal of Contemporary Hospitality Management, 27(6), 1135-1156. https://doi.org/10.1108/IJCHM-01-2014-0019.
Kampkötter, P. (2017). Performance appraisals and job satisfaction. The International Journal of Human Resource Management, 28(5), 750-774. https://doi.org/10.1080/09585192.2015.1109538.
Khaskheli, A., Jiang, Y., Raza, S. A., Qureshi, M. A., Khan, K. A., & Salam, J. (2020). Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction. Corporate Social Responsibility and Environmental Management, 27(6), 2941-2955. https://doi.org/10.1002/csr.2013.
Krémer, V. (2019). The impact of CSR on job satisfaction and employee retention in Hungarian hotels. In International dimensions of sustainable management (pp. 307-327). Springer, Cham. https://doi.org/10.1007/978-3-030-04819-8_19.
Lee, J., & Lee, Y. (2018). Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image. Journal of Fashion Marketing and Management: An International Journal, 22(3), 387-403. https://doi.org/10.1108/JFMM-08-2017-0087.
Lee, Y. (2020) Toward a communality with employees: the role of CSR types and internal reputation. Corporate Reputation Review, 23(1), 13-23. https://doi.org/10.1057/s41299-019-00069-x.
Lin-Hi, N., & Blumberg, I. (2018). The link between (not) practicing CSR and corporate reputation: Psychological foundations and managerial implications. Journal of Business ethics, 150(1), 185-198. https://doi.org/10.1007/s10551-016-3164-0.
Locke, E. A. (1976) The nature and causes of job satisfaction: handbook of industrial and organizational psychology. Chicago: RandMcNarlly.
McCarthy, L. (2018). “There is no time for rest”: Gendered CSR, sustainable development and the unpaid care work governance gap. Business Ethics: A European Review, 27(4), 337-349. https://doi.org/10.1111/beer.12190.
Murmura, F., Bravi, L., & Palazzi, F. (2017) Evaluating companies' commitment to corporate social responsibility: perceptions of the SA 8000 standard. Journal of Cleaner Production, 164, 1406-1418. https://doi.org/10.1016/j.jclepro.2017.07.073.
Murshed, F., Sen, S., Savitskie, K., & Xu, H. (2021). CSR and job satisfaction: Role of CSR importance to employee and procedural justice. Journal of Marketing Theory and Practice, 1-16. https://doi.org/10.1080/10696679.2021.1877156.
Odriozola, M. D., & Baraibar‐Diez, E. (2017) Is corporate reputation associated with quality of CSR reporting? Evidence from Spain. Corporate Social Responsibility and Environmental Management, 24(2), 121-132. https://doi.org/10.1002/csr.1399.
Onkila, T. (2015) Pride or embarrassment? Employees’ emotions and corporate social responsibility. Corporate Social Responsibility and Environmental Management, 22(4), 222-236. https://doi.org/10.1002/csr.1340.
Pinelli, M., & Maiolini, R. (2017). Strategies for sustainable development: Organizational motivations, stakeholders' expectations and sustainability agendas. Sustainable Development, 25(4), 288-298. https://doi.org/10.1002/sd.1653.
Podnar, K., & Golob, U. (2017). The quest for the corporate reputation definition: Lessons from the interconnection model of identity, image, and reputation. Corporate Reputation Review, 20(3), 186-192. https://doi.org/10.1057/s41299-017-0027-2.
Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer's response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377-387. https://doi.org/10.1002/csr.1689.
Ringle, C. M., Da Silva, D., & de Souza Bido, D. (2014) Modelagem de equações estruturais com utilização do SmartPLS. Revista Brasileira de Marketing, 13(2), 56-73. DOI: 10.5585/remark.v13i2.2717.
Rogelberg, S. G., Allen, J. A., Shanock, L., Scott, C., & Shuffler, M. (2010) Employee satisfaction with meetings: a contemporary facet of job satisfaction. Human Resource Management, 49(2), 149-172. https://doi.org/10.1002/hrm.20339.
Schumpeter, J. A. (1984) Capitalismo, socialismo e democracia. Tradução de Sérgio Góes de Paula, obra original publicada em 1942. Rio de Janeiro: Zahar.
Singhapakdi, A., Lee, D. J., Sirgy, M. J., Roh, H., Senasu, K., & Grace, B. Y. (2019). Effects of perceived organizational CSR value and employee moral identity on job satisfaction: a study of business organizations in Thailand. Asian Journal of Business Ethics, 8(1), 53-72. https://doi.org/10.1007/s13520-019-00088-1.
Smidts, A., Pruyn, Ad Th H., & Van Riel, C. B. M. (2001) The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5), 1051-1062. https://doi.org/10.5465/3069448.
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair Jr, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105-115. https://doi.org/10.1016/j.jfbs.2014.01.002.
Turker, D. (2009) Measuring corporate social responsibility: a scale development study. Journal of Business Ethics, 85(4), 411-427. https://doi.org/10.1007/s10551-008-9780-6.
Wood, D. J. (1991) Corporate social performance revisited. Academy of Management Review, 16(4), 691-718. https://doi.org/10.5465/amr.1991.4279616.
Yousef, D. A. (2017). Organizational commitment, job satisfaction and attitudes toward organizational change: A study in the local government. International Journal of Public Administration, 40(1), 77-88. https://doi.org/10.1080/01900692.2015.1072217.
Zhu, Q. Yin, H., Liu, J., & Lai, K. (2014) How is employee perception of organizational efforts in corporate social responsibility related to their satisfaction and loyalty towards developing harmonious society in Chinese enterprises? Corporate Social Responsibility and Environmental Management, 21(1), 28-40. https://doi.org/10.1002/csr.1302.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2021 Autores
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Autores que tiverem artigos aceitos para publicação na Revista Exacta concordam com os seguintes termos:
- A Cessão dos Direitos Autorais da publicação do artigo à Revista Exacta;
- Os autores que tiverem seus trabalhos aceitos e publicados na Revista Exacta estão sujeitos a Política de Direitos Autorais CC BY NC SA https://creativecommons.org/licenses/by-nc-sa/4.0/;
- A publicação do artigo pela Revista Exacta, em caráter de exclusividade e em meio eletrônico;
- A indexação do artigo em bases de dados nacionais e internacionais, diretórios, bibliotecas digitais e bases bibliométricas em que a Revista estiver e vir a estar indexada.
