Modelagem para avaliação da competitividade em empresas de base tecnológica

Aline Martins dos Santos; Julio Cezar Mairesse Siluk; Taís Bisognin Garlet; Rafael Marcuzzo; Fernando de Souza Savian; Jordana Rech Graciano dos Santos

doi:10.5585/exactaep.v17n3.8260

Authors

Aline Martins dos Santos Universidade Federal de Santa Maria
Julio Cezar Mairesse Siluk Universidade Federal de Santa Maria
Taís Bisognin Garlet Universidade Federal de Santa Maria
Rafael Marcuzzo Universidade Federal de Santa Maria
Fernando de Souza Savian Universidade Federal de Santa Maria
Jordana Rech Graciano dos Santos Universidade Federal de Santa Maria

DOI:

https://doi.org/10.5585/exactaep.v17n3.8260

Keywords:

Technology-Based Firms, Intangible Assets, Performance Measurement, Competitiveness.

Abstract

Technology-based firms have shown a high annual growth rate and, therefore, need to be prepared in the face of positive or negative scenarios, reinforcing how strategy becomes evolutionary and how each business interacts with its environment depending on its phase of the life cycle. In addition, in a competitive environment, intangible assets have been the source of sustainable advantages for increasing value in organizations. In view of these scenarios, the article aims to propose a model for measuring the level of competitiveness in technology-based firms based on the intangible assets that interfere in the organizational life cycle. For that, 57 performance indicators were worked, using Key Performance Indicators (KPI) and Analytic Hierarchy Process (AHP) elements. Afterwards, application of the survey was performed in 31 companies located in different phases of the business life cycle.

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