Modeling for evaluating competitivity in technology-based firms
DOI:
https://doi.org/10.5585/exactaep.v17n3.8260Keywords:
Technology-Based Firms, Intangible Assets, Performance Measurement, Competitiveness.Abstract
Technology-based firms have shown a high annual growth rate and, therefore, need to be prepared in the face of positive or negative scenarios, reinforcing how strategy becomes evolutionary and how each business interacts with its environment depending on its phase of the life cycle. In addition, in a competitive environment, intangible assets have been the source of sustainable advantages for increasing value in organizations. In view of these scenarios, the article aims to propose a model for measuring the level of competitiveness in technology-based firms based on the intangible assets that interfere in the organizational life cycle. For that, 57 performance indicators were worked, using Key Performance Indicators (KPI) and Analytic Hierarchy Process (AHP) elements. Afterwards, application of the survey was performed in 31 companies located in different phases of the business life cycle.
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