Bibliometric analysis of case study and Survey focused on competitive intelligence in industry
DOI:
https://doi.org/10.5585/exactaep.v16n4.8331Keywords:
Competitive Intelligence, Case study, Survey, Bibliometric analysis.Abstract
Given the competitiveness in global markets, the search for Information that results in an advantage over competitors is increasing. The process for generation and analysis of information in companies is known as Competitive Intelligence. This study aims to examine the published literature about Competitive Intelligence (CI) on industries, covering case studies or surveys, understanding the general characteristics that the publications of this area present. A sample of publications was determined according to inclusion and exclusion criteria, being considered publications between the period of 1997 and 2017 in the Scopus database. In order to mapping the existing literature on a topic, the bibliometric analysis provides a quantitative understanding of a sample under several aspects, such as year of publication, origin, authorship, and subject categories. The VOSviewer software was used to view content and co-citation network maps. This study shows a quantitative analysis of the published literature in order to provide a theoretical framework for developing further researches in this area.