A contribuição da metodologia ágil Dual-Track na gestão de produtos digitais

Gabriel Luiz Pedreira Cataldi; Luís Gustavo de Andrade Rodrigues

doi:10.5585/gep.v13i1.21521

Authors

Gabriel Luiz Pedreira Cataldi Escola Superior de Agricultura "Luiz de Queiroz" – USP/Esalq. https://orcid.org/0000-0002-0160-9155
Luís Gustavo de Andrade Rodrigues Centro Universitário da Fundação Educacional Inaciana Pe. de Sabóia de Medeiros – FEI. https://orcid.org/0000-0003-3368-6603

DOI:

https://doi.org/10.5585/gep.v13i1.21521

Keywords:

Agile methodologies, Digital products, Dual-Track methodology, Software management

Abstract

Software organizations that develop digital products already use, most of the time, agile methodologies in the management of their projects. However, most of them do not, in practice, extend their principles to other stages of the project, applying them more in the development phase and not so much in the planning and design phase of the project. The present study aims to enhance knowledge about the Dual-Track methodology and empirically showcase how it can contribute in overcoming these limitations in digital products management. A qualitative study case approach was carried out with an exploratory focus to achieve the proposed objectives. Data collection was divided into three stages: a questionnaire application, with open and closed questions; semi-structured interviews; and participant observation. The results analysis indicates that the continuous and concurrent execution of agile cycles, both in the development and in the planning stages, as proposed by Dual-Track, can contribute to overcome deficiencies found in other agile management methodologies in the digital products area. Thereby, it is possible to conclude that the Dual-Track agile methodology can help increase the flexibility of organizations in correcting problems and adjusting the strategy, objectives, and scope of the project. The relevance of this study lies in the analysis and proposition of adjustments to the most used agile methodologies, especially concerning planning, which can be decisive to determine if a digital product will achieve success or not.

Author Biographies

Gabriel Luiz Pedreira Cataldi, Escola Superior de Agricultura "Luiz de Queiroz" – USP/Esalq.

MBA em Gestão de Projetos

Luís Gustavo de Andrade Rodrigues, Centro Universitário da Fundação Educacional Inaciana Pe. de Sabóia de Medeiros – FEI.

Mestre em Administração de Empresas

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