Strategic Model Canvas: Uma Proposta de Ferramenta para Otimizar o Planejamento Estratégico

Pedro Henrique Dutra de Abreu Mancini de Azevedo; Pompílio Guimarães Reis Filho; Frederico Cordeiro Freitas; Simone Vasconcelos Silva

doi:10.5585/gep.v9i3.11262

Authors

Pedro Henrique Dutra de Abreu Mancini de Azevedo Instituto Federal Fluminense - Campos dos Goytacazes, Rio de Janeiro
Pompílio Guimarães Reis Filho Instituto Federal Fluminense - Campos dos Goytacazes, Rio de Janeiro
Frederico Cordeiro Freitas Instituto Federal Fluminense - Campos dos Goytacazes, Rio de Janeiro
Simone Vasconcelos Silva Instituto Federal Fluminense - Campos dos Goytacazes, Rio de Janeiro

DOI:

https://doi.org/10.5585/gep.v9i3.11262

Keywords:

Planejamento Estratégico, Pensamento Estratégico, Design Thinking, Business Model Canvas

Abstract

Strategic Planning has become a widespread practice within organizations, including private, public, for-profit or nonprofit ones. Despite its proven use, some authors question the practicality and efficiency of this process, claiming that the process in question does not stimulate strategic thinking, due to its analytical approach. Hence, this article proposes a tool, inspired by the Business Model Canvas, that makes the strategic visualization simpler, using design thinking concepts to stimulate strategic thinking, creating a process which was denominated as Strategic Modeling by its authors. The presented tool was titled Strategic Model Canvas and was employed, through a case study, in a large organization wich had strategic planning in the execution phase, thus demonstrating its practical use and enabling other organizations to test it. As a conclusion, it was verified that the tool made it easier to visualize the organizational strategy, since it was possible to perceive gaps not yet identified in the strategic modeling of the organization in which the case study was carried out. Nevertheless, it was also verified that the proposed tool can present a better result if combined with other strategic tools.

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