Strategic Model Canvas: Uma Proposta de Ferramenta para Otimizar o Planejamento Estratégico
DOI:
https://doi.org/10.5585/gep.v9i3.11262Palavras-chave:
Planejamento Estratégico, Pensamento Estratégico, Design Thinking, Business Model CanvasResumo
O Planejamento Estratégico se tornou uma prática bastante difundida dentro das organizações, sejam estas organizações privadas, públicas, com ou sem fins lucrativos. Apesar de sua comprovada utilização, alguns autores questionam sobre a praticidade e eficiência deste processo, alegando que o processo em questão não estimula o pensamento estratégico devido a seu caráter analítico. Desta forma, este artigo propõe uma ferramenta, inspirada no Business Model Canvas, que torne a visualização estratégica mais simples, utilizando conceitos de design thinking para estimular o pensamento estratégico, criando um processo chamado pelos autores de modelagem estratégica. A ferramenta foi intitulada de Strategic Model Canvas e aplicada, através de um estudo de caso, em uma organização de grande porte que possuía o planejamento estratégico na fase de execução, demonstrando assim seu uso prático e possibilitando que sua aplicação possa ser testada em demais organizações. Como conclusão, verificou-se que a ferramenta possibilitou uma maior facilidade na visualização da estratégia organizacional, uma vez que foi possível perceber lacunas ainda não identificadas na modelagem estratégica da organização em que o estudo de caso foi aplicado. Não obstante, verificou-se ainda que a ferramenta proposta pode apresentar um melhor resultado se combinada com outras ferramentas estratégicas.Referências
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